Ludovic de Saint Sernin Brand
Inside L’Entretien: Ludovic De Saint Sernin’s Provocative Autumn-Winter 2025 Campaign
Luxferity, 03.09.2025
Ludovic de Saint Sernin unveils L’Entretien Autumn-Winter 2025 campaign, a daring exploration of power, seduction, and authority. Fronted by Amelia Gray and joined by Alejo Humanes and Lewis Gillooley, the collection comes to life under the lens of Stuart Winecoff and the styling mastery of Carlos Nazario.
Rubis Big Bang Handbag
This season, Ludovic de Saint Sernin means business — reimagining the boardroom as a stage for subversive elegance. The campaign channels a provocative duality, where corporate precision collides with nocturnal abandon, and luxury tailoring conceals a rebellious heart.
Award Messenger Bag Italian Leather Navy Blue
Amelia Gray: Command and Seduction
At the center of the narrative, Amelia Gray embodies a modern-day dominatrix, evoking the timeless power of Helmut Newton’s iconic heroines. Her presence moves seamlessly between corporate severity and sensual liberation, dressed in latex, leather, and sharply tailored shirting.
Award 4-in-1 Messenger Bag Italian Leather Black
Flanked by Humanes and Gillooley, she navigates the blurred lines between subordinates and accomplices — reinforcing the campaign’s central tension: ambition and desire are inseparable in luxury fashion.
Award Wash Bag Italian Leather Black
A Vision Directed for Provocation
The campaign’s intensity is amplified through the creative direction of Lolita Jacobs and Jean-Baptiste Talbourdet, with hair by Jawara and make-up by Karin Westerlund. Casting by Piergiorgio Del Moro completes the tableau of seduction and authority.
Space Big Bang Handbag
Tailored cashmere with bold shoulders reveals an undercurrent of sensuality — a wardrobe engineered for 9-to-5-to-9, where looks transition seamlessly from the boardroom to the night’s darker enclaves, and back again.
Deep Black Big Bang Go Handbag
Exploring Desire in the Spotlight
Continuing Ludovic de Saint Sernin’s ongoing dialogue with BDSM culture and the house’s uncompromising vision of sex and queerness, the AW25 campaign challenges traditional boundaries.
Arcadia Premier Handbag
The images are unapologetic: two men locked in a kiss, a mistress in command, blurred lines of dominance and submission. For Autumn-Winter 2025, the designer insists that what is often hidden in shadows belongs equally in the spotlight of luxury fashion.
Bloody Mary Big Bang Go Handbag
A New Chapter for Luxury Power Dressing
With L’Entretien AW25, Ludovic de Saint Sernin redefines luxury power dressing for the modern era. It is a bold statement that ambition, sensuality, and authority are not contradictory — they are inseparable.
Big Bang Blue Bag
