Louis Vuitton Brand
Zendaya Stars In The Campaign For Louis Vuitton X Murakami
Luxferity, 08.01.2025
Playful, pop and celebratory, Louis Vuitton × Murakami is a remarkable re-edition collection released to mark the 20th anniversary of the iconic collaboration between the House and the renowned Japanese artist. Featuring over 200 pieces – from bags to footwear, fragrances to sunglasses – the collection reunites Louis Vuitton’s unrelenting commitment to creativity, innovation and savoir-faire with Takashi Murakami’s supremely imaginative and colourful artistic universe.
Margay Premier Handbag
Paying homage to this enduring creative bond, the accompanying Louis Vuitton × Murakami campaign stars American actor, singer and Louis Vuitton House Ambassador, Zendaya, in a series of exuberant and audacious images created by renowned Dutch photographers, Inez and Vinoodh. The perfect embodiment of the collaboration’s modern energy and creative spirit, Zendaya wears pieces from the collection, while playfully interacting with Takashi Murakami’s fun and fantastical artworks created exclusively for the Louis Vuitton × Murakami re-edition – all framed within a series of epic and evocative cityscapes.
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In the multi-layered collages, Murakami’s charming Superflat Garden floral motifs, as well as his whimsical Superflat and Superflat Panda characters, jubilantly spring up in spectacular locations, joining Zendaya on city skylines, amusement-park rollercoasters, historic city bridges, and in lush urban parks. To further express the playful energy of the campaign, the Superflat Garden flowers spill out of the picture frame, while Superflat and Superflat Panda mischievously displace the opening letters of the signature Louis Vuitton logo, the first time the House’s name has ever been physically altered in a campaign.
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The campaign images are accompanied by two short films: a teaser that sees Takashi Murakami send an early 2000s-era, flip-top mobile phone from his hometown in Tokyo to New York, where, as Zendaya flips it open, the re-edition characters joyfully burst out from the phone’s screen; and a vibrant, light-hearted campaign video featuring Zendaya playing and dancing with Superflat Garden flowers, Superflat, and Superflat Panda in the same locations as the print images.
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Across the campaign imagery, Zendaya wears a range of sophisticated and upbeat designs from the wide-ranging Louis Vuitton × Murakami re-edition collection. These include eye-catching, re-edited versions of classic Louis Vuitton bags such as the All In BB, Speedy 25, OnTheGo, Keepall, and Capucines Mini; as well as kittenish Monogram Mules; luxurious Bandeau silk scarves; and brightly coloured belts in Louis Vuitton leather.
Capri Premier Bag
The campaign for Louis Vuitton × Murakami featuring Zendaya is an era-hopping and eye-popping celebration of both the re-edition collection’s contemporary relevance and the original collaboration’s status as a seminal moment in 21st-century fashion, collector, and popular culture.
