Louis Vuitton Brand


Louis Vuitton X Yayoi Kusama: Advertising Campaign For Drop 2 Of “Creating Infinity”

Luxferity, 28.03.2023

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Louis Vuitton unveiled images from the advertising campaign for Drop 2 of “Creating Infinity,” the Maison’s exclusive collaboration with the avant-garde Japanese artist Yayoi Kusama.

Louis Vuitton X Yayoi Kusama: Advertising Campaign For Drop 2 Of “Creating Infinity”

Following a debut chapter highlighting Louis Vuitton’s interpretation of Kusama’s most iconic signature, the Dots, the Maison plays up the artist's expressive, joyful spirit in new motifs and a campaign lensed by the photographer Steven Meisel.

Louis Vuitton X Yayoi Kusama: Advertising Campaign For Drop 2 Of “Creating Infinity”

Acting as canvases, Ambassadors and friends of the House — including Lea Seydoux, Cate Blanchett, Justin Timberlake, Naomi Osaka, Hoyeon, and Zhou Dongyu — pose for a series of playful portraits embellished with colorful, expressionistic statements inspired by some of Yayoi Kusama’s most distinctive motifs. Radiant Pumpkins, colorful Faces, Flowers, and Infinity Dots and Nets appear on the iconic Capucines and Monogram accessories; motifs which are reprised in vibrant beauty looks by the makeup artist Pat McGrath, with hair by Guido, creative direction by Ferdinando Verderi, and styling by Carine Roitfeld.

Louis Vuitton X Yayoi Kusama: Advertising Campaign For Drop 2 Of “Creating Infinity”

Images for the latest Louis Vuitton x Yayoi Kusama campaign broke in international print titles on March 20th, 2023.

Louis Vuitton X Yayoi Kusama: Advertising Campaign For Drop 2 Of “Creating Infinity”

Creations from Drop 2 of the Louis Vuitton x Yayoi Kusama collaboration will be available in-store worldwide on March 31st, 2023.

Louis Vuitton X Yayoi Kusama: Advertising Campaign For Drop 2 Of “Creating Infinity”