Louis Vuitton Unveils Limited Edition Fragrances In Collaboration With Artist Sun Yitian

Luxferity, 26.04.2024

Brand news

On the occasion of Louis Vuitton’s first Voyager Show, taking place on April 18 in Shanghai, the House reveals a vibrant collaboration with artist Sun Yitian. Known for her photorealistic paintings of toys and other mass-produced objects, she has collaborated on an exclusive series that colourfully animates the Prefall collection, spanning ready-to-wear, leather goods, trunks, accessories, and fragrances.

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Born in 1991 in Zhejiang, China, Sun Yitian lives and works in Beijing. She has been presented in solo exhibitions at galleries in Paris, Berlin, Shanghai, and Hong Kong. Throughout her work, she explores the tension between “Made in China” mass production and artistic value, bringing items that may initially seem unremarkable or of little value into the context of galleries and museums. For her first collaboration with a luxury Maison, her work is further transposed to wearable pieces, introducing the element of savoir faire. Sun Yitian imagined toy-like animals including a pink rabbit, yellow duck, spotted dog, leopard, zebra, penguin, and swan. They interact playfully with iconic and everyday pieces as the latest collectible series in which contemporary artists bring their distinct world to the universe of Louis Vuitton.

Sun Yitian’s collaboration has inspired three limited editions of its iconic Spell on You, Imagination and Heures d’Absence, enriching the fragrance stories with playful decors. For the first time, these Louis Vuitton perfumes are adorned with precious charms – an animal and the LV signature pendant – attached to a fine golden chain. The pink rabbit joins Spell on You, its color resonating with the pink juice of iris pallida blended with sophisticated rose evoking romance with a touch of mischief. The orange leopard is paired with Heures d’Absence with its free-spirited and contemporary bouquet of mimosa, jasmine and May rose. The yellow duck returns to animate Imagination, a daring fragrance bursting with an amber accord with citrus and Chinese black tea. Each perfume, composed by Master Perfumer Jacques Cavallier Belletrud, comes in colorful packaging specially decorated by Sun Yitian featuring glossy LV Monograms. Specially for the occasion, Imagination has its own travel case in Reverse Monogram adorned with the duck.