Louis Vuitton Brand


Louis Vuitton Presents Its New Cruise 2023 Women's Fashion Show Collection

Luxferity, 16.05.2022

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A territory: California

A place: The Salk Institute for Biological Studies, by architect Louis Kahn in San Diego.

Here, in this place of biomedical research, questions on humanity lie at the forefront of the world's most illustrious scholars' minds. Architect Louis Kahn puts the sun, the creator of natural life, at the heart of the Salk Institute, a brutalist building from 1965 designed as a serene concrete monastery for enlightened souls.

At a specific time of the day, during a blazing sunset, the sun is perfectly framed by the building within the precise axis of the central fountain. The combination of the sun rays and shimmering water bathes everything in a golden hue, transforming all it touches into gold.

The sun is the guest of honour in the Cruise 2023 collection. It plays an active part in the evolution of this wardrobe where changes in temperature set a stylistic tempo. The heat imposes nomadic aesthetics, between sand and cliffs, a fluid look. The unique light of the West Coast creates prisms on clothes full of reflections. Linen, jacquard, silk, leather, tweed... give the illusion of a metallic palette, reverberating and shimmering under the sun. The vibrations and reflections of the silhouettes shine in dialogue with the sunset.

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