Louis Vuitton Brand
Louis Vuitton Presents Its New Spring 2024 Men’s Capsule Collection By Tyler, The Creator
Luxferity, 27.02.2024
Louis Vuitton launches the Spring 2024 Men’s Capsule Collection in collaboration with Tyler, The Creator. Offering an extension of Pharrell Williams’ vision at Louis Vuitton, the Men’s Creative Director invites his long-time friend and collaborator Tyler, The Creator to conceive a standalone proposal for the Maison. The capsule collection exercises the savoir-faire of Louis Vuitton through the artist’s inimitable creative lens and serves as a demonstration of the LVERS community: a global artistic network connected by an appreciation for the discernment and craftsmanship core to Louis Vuitton. The collaboration builds on the ongoing relationship between the Maison and Tyler, The Creator, who most recently composed the soundtrack for its Fall-Winter 2022 Men’s Show.
The collection stages an instinctive union between the visual universes of Tyler, The Creator and Louis Vuitton: a fusion of the signature preppy sophistication popularised by the artist with the elegant dandy dressing established by Pharrell Williams at the Maison. It is expressed in trans-seasonal silhouettes founded in the colours and functions of Spring. Melding Tyler, The Creator’s iconography with that of Louis Vuitton, the emblem of the collection is a Craggy Monogram hand-drawn by the artist himself. Rendered in chocolate, vanilla and pastels, it evokes the creamy colours and liquefied textures found in the patisserie. Hidden within LV Flowers are representations of daisies and Airedale Terriers, recurring motifs in the visual universe of the artist. The uneven shapes of the Craggy Monogram are echoed in lines and details throughout the collection.
The Craggy Monogram appears in preppy, elegant iterations such as a chocolate down jacket, a vanilla windbreaker, a denim jacket with matching denim pants and denim dungarees. A custard raincoat integrates details from the Maison’s trunks, while a leather varsity jacket is embroidered with a blooming logo. Collegiate knitwear materialises in a baby blue cable knit jumper with a craggy V-neck and cuff stripes, a preppy blouson, a blouson with a knitted contrast collar, a jacquard logo cardigan, and a pink fair-isle vest. Classic chinos and shorts with pleats and fold-ups appear alongside dandy-esque shirts adorned with graphics. Golf-inspired pieces crafted in Damier with a magnified chaine et trametexture in pink or grass-green take shape in a reversible windbreaker, a technical anorak and a zip cardigan. A green grass-effect fleece jacket features the Craggy Monogram.
The grass-green Damier pattern is applied to the bag icons of the house embellished with pink floral-shaped leather charms and Airedale Terrier-motif lining. They include a Sac Golf and a mini cross-body golf bag, while a travel chessboard comes with chess pieces hand-sketched by Tyler, The Creator evoking melted chocolate. The Craggy Monogram appears across chocolate- or vanilla-coloured belts and bag icons of the Maison, including a Sac Chien dog carrier and a special-edition Courrier Lozine 110 trunk. The motif further animates five new bag shapes: an Envelope Messenger, an Envelope WW and an Envelope Pouch, as well as a Rush Bumbag and a dog-shaped strap bag. A Keepall and a pocket organiser manifest in light blue Epi XL leather, while accessories include an éclair-shaped pouch with chocolate-brown leather LV logo icing.
Shoes interpret the themes of the collection. The LV Dandy loafer is re-imagined in chocolate or black embossed Monogram leather with craggy seams. The LV Waves derby boot materialises in baby blue or pink embossed Monogram nubuck set on a craggy micro sole, or as a high derby in chocolate leather. The LV Waffle slide mimics the dessert after which it takes its name and comes in chocolate, pistachio or custard leather with an LV leather logo evoking melted butter. The LV Flower sandal in baby blue, cream or chocolate leather is adorned with icing-like Louis Vuitton letters. The LV Palace hotel leather slipper appears in the Craggy Monogram, which also features on an LV Trainer in chocolate, baby blue or pistachio leather. The LV Trainer likewise materializes in embossed Monogram nubuck leather and as a golf sneaker in grass-green Damier.
Caps, bucket hats and scarves adapt the graphics of the collection. Fashion jewellery includes chunky gold-effect high-shine metal chains set with colourful zircons, matching rings, and necklaces and bracelets adorned with Craggy Monogram high-shine metal links. Monogram Tribute sunglasses feature in pink, tortoise shell and black. The collection features a number of unique accessories, from a Craggy Monogram cereal bowl with a matching spoon to golf accessories such as a golf kit, headcovers, a golf box and towels, all rendered in the grass-green Damier pattern.
Promoted in Australia, Germany, United Kingdom, United States
“Tyler has been my close friend and collaborator for years and we’ve always connected on music and design. This collaboration is unique to Louis Vuitton because it’s a natural extension of our LVERS philosophy, building on our network of incredible artists and creatives. There are so many elements specific to Tyler built into these pieces and it’s been inspiring to see him hone in on his craft and collaborate with him for this Spring collection.” - Pharrell Williams, Men’s Creative Director
“My main focus was making things I would wear all the time. I dress the same in a meeting as I do a performance or grocery store trip, so hand drawing the monogram felt like the perfect balance to me. The chessboard is one of the greatest things I've made and is definitely my favorite thing from the collection. The team was great to work with, it kinda felt like 'Big' with Tom Hanks. P has always left a door open for me, but I still can’t believe this one.” - Tyler, The Creator
