Louis Vuitton Brand
Louis Vuitton Welcomes Chase Infiniti As House Ambassador
Luxferity, 12.12.2025
Louis Vuitton Announces Chase Infiniti as New House Ambassador
Paris, December 11, 2025 — In a defining announcement for couture culture and celebrity synergy, Louis Vuitton has appointed American actress Chase Infiniti as its newest House Ambassador — a union that marries the Maison’s legacy of artisanal excellence with modern cinematic prestige.
Luxury Meets Cinematic Influence
Chase Infiniti, whose magnetic presence in acclaimed works like Presumed Innocent (2024) and Paul Thomas Anderson’s One Battle After Another (2025) has drawn unanimous critical acclaim — including multiple award nominations — steps into a role that reflects both her creative gravitas and Louis Vuitton’s pursuit of cultural resonance.
Elie Saab Leather Bag (Cerulean Blue)
This milestone moment for the House echoes broader narratives in fashion — such as Louis Vuitton’s exploration of powerful icons and storytelling through design. For instance, the recent unveiling of the expressive LV Express bag celebrates heritage, craftsmanship, and wanderlust alike — honouring the Maison’s core values in a modern silhouette.
"I have watched Chase’s debut with genuine delight. Beyond her remarkable talent, she radiates an authenticity that is truly unforgettable." — Nicolas Ghesquière
Infiniti’s ascendancy mirrors recent Louis Vuitton themes of individuality and artistry — seen in collections like Spring‑Summer 2026, where personal expression and intimate luxury were celebrated at the Louvre.
Chronicles of a Flourishing Partnership
Chase Infiniti’s relationship with Louis Vuitton began in 2024 with her attendance at marquee runway events, including the Fall‑Winter 2025 and Spring‑Summer 2026 collections by Nicolas Ghesquière. Her red‑carpet wardrobe for premieres and galas — such as a custom champagne satin gown inspired by an 1860 archive at the globe’s most watched screening events — reinforces her role as an ambassador of both cinematic and sartorial excellence.
Elie Saab Leather Bag (Diana Red)
In recent seasons, Louis Vuitton has embraced a tapestry of cultural influence — from the deep heritage embodied in its fine jewelry and accessories to narratives woven into high couture. This aligns with global luxury dialogues, such as the industry’s embrace of craftsmanship and innovation highlighted in articles like the AURA Blockchain Consortium feature, where multiple maisons including Louis Vuitton participate in elevating luxury authenticity and technology.
Ambassadorship and the Evolving Luxury Narrative
As Louis Vuitton continues its journey at the crossroads of culture, creativity and haute couture, the elevation of Chase Infiniti underscores a strategic embrace of authenticity and charismatic presence. This editorial direction parallels industry transformations — where luxury storytelling extends beyond runways to moments that resonate across cinema, art, and global audiences.
The announcement also arrives alongside a period of noteworthy brand momentum for Louis Vuitton — from iconic new accessory launches to campaigns featuring cultural figures and fashion provocateurs, reinforcing the Maison’s relevance across global high style platforms.
Elie Saab Leather Bag (Marisa Green)
Looking Forward
With Infiniti’s trajectory aligning seamlessly with Louis Vuitton’s artistic vision, the collaboration promises a vibrant chapter for the House — one that blends timeless maison heritage with the energy of contemporary cultural influence.
