Louis Vuitton Brand
Louis Vuitton Unveils First La Beauté Louis Vuitton Campaign
Luxferity, 08.09.2025
Louis Vuitton has unveiled its inaugural La Beauté Louis Vuitton campaign, marking a groundbreaking chapter for the Maison. The debut collection, created by Dame Pat McGrath, Louis Vuitton’s newly appointed Cosmetics Creative Director, introduces the brand’s vision of luxury beauty as both a lifestyle and an artform.
Embellished Sequins Strapless Gown
Captured through the lens of Steven Meisel and directed by Damien Krisl, the campaign stars House Ambassador and leading Korean actress Hoyeon, alongside models Ida Heiner, Chu Wong, and Awar Odhiang. Together, they embody the Maison’s ethos of femininity, empowerment, and artistry.
Sequin Embroidered Strapless Gown
A Surreal Journey Into the World of La Beauté Louis Vuitton
The imagery transports viewers into dreamlike landscapes, from crimson-hued deserts to ethereal light-pink lakes, blurring the boundaries between reality and fantasy. This surreal backdrop echoes Louis Vuitton’s commitment to reimagining beauty beyond conventional standards—transforming it into an immersive journey.
Floral Embroidered Strapless Dress
The campaign celebrates the vivid palette of Louis Vuitton’s first beauty creations:
- LV Rouge Lipsticks — 55 shades of radiant, couture-level color.
- LV Baume Lip Balms — 10 luminous expressions of natural elegance.
- LV Ombres Eyeshadow Palettes — 8 chromatic harmonies for infinite artistry.
Bead Embroidered Long Dress
Each piece is crafted with high-performance formulations and presented in sustainable, refillable packaging designed by Konstantin Grcic, reinforcing the Maison’s commitment to both luxury and responsibility.
Sequin Embroidered Long Dress
A New Era of Luxury Beauty by Pat McGrath
Dame Pat McGrath, the visionary force behind the collection, infuses her iconic creativity into Louis Vuitton’s heritage. Known for her bold approach to color and texture, McGrath redefines beauty as an object of desire—echoing the craftsmanship and cultural innovation at the heart of the Maison’s trunk-making tradition.
Silk Long Dress
Luxferity Insight
Louis Vuitton’s debut into luxury beauty is more than a launch—it’s a cultural statement. By blending McGrath’s artistry with Vuitton’s storied heritage, La Beauté Louis Vuitton establishes a new benchmark in high-end cosmetics: timeless, sustainable, and visionary.
Multicolor Sequin Strapless Dress
