Kenzo Brand


Kenzo Presents Its New Fall-Winter 2024 Women's And Men's Collection Campaign

Luxferity, 03.09.2024

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Kenzo Presents Its New Fall-Winter 2024 Women's And Men's Collection Campaign

Kenzo Fall-Winter 2024 Women's And Men's Collection Campaign

LANDING IN A NEW WORLD: an earthbound mission for all mankind. For the KENZO Fall-Winter 2024 Women's and Men's Collection campaign, NIGO points the season's intergalactic telescope to Planet Earth. Employing space travel as a metaphor for the cross-continental and multi-cultural message at the heart of his practice, the Artistic Director portrays the wonders of nature in their inherent sci-fi glory. The volcanic landscapes of Lanzarote serve as otherworldly backdrops for a collection inspired by the inspirational exchange between East and West in period and fantasy cinema. The campaign was captured in still imagery by Johnny Dufort and in still and moving imagery by Frank Lebon, respectively.

Kenzo Presents Its New Fall-Winter 2024 Women's And Men's Collection Campaign

Guided by George Lucas' use of the samurai films of Akira Kurosawa in the creation of the Star Wars universe - an original, complete fantasy culture like no other - the imagery pays tribute to the hand-painted sensibility of the space opera's sets and its saturated lighting. Photographed at the rocky and dramatic landmarks of El Volcancito, Charco de los Clicos and Teseguite, the campaign's ensemble cast poses in portraits capturing the multi-faceted diversity of humanity: the alien species that inhabits Planet Earth, from East to West and everywhere in between. Shot in the dark, a series of short films scored by Kazuki Ubukata's i.e.h.a. depict the stars of the campaign roaming the almost Martian terrain of Lanzarote like earthlings on another planet.

Kenzo Presents Its New Fall-Winter 2024 Women's And Men's Collection Campaign

The campaign features the collection's Japanese-infused sci-fi uniforms: a kimono coat imbued with the lines of a warrior cape, a weave inspired by the wood print of a Japanese hakeshi baten fireman's jacket evoking an ancient-future graphic, and a plissé dress draped like the cloak of a space fiction heroine. In a dialogue between Outer Space and the Earth, hand-spun and tactile textures like faux fur, three-dimensional knitting and the KENZO Weave patterns are contrasted by sci-fi-esque metallics. A miniature dot pattern informed by the Edo Komon of fifteenth-century kimonos reemerges as a star constellation in prints and embroideries. Space-bound flight jackets, cargo suits and shearling jackets are elusively embedded with the codes of another universe.

Kenzo Presents Its New Fall-Winter 2024 Women's And Men's Collection Campaign

Kenzo Presents Its New Fall-Winter 2024 Women's And Men's Collection Campaign

Kenzo Presents Its New Fall-Winter 2024 Women's And Men's Collection CampaignKenzo Presents Its New Fall-Winter 2024 Women's And Men's Collection Campaign

Kenzo Presents Its New Fall-Winter 2024 Women's And Men's Collection Campaign