Girard-Perregaux Brand
Girard-Perregaux & Winterace Cortina
Luxferity, 21.02.2025
Girard-Perregaux, a Haute Horlogerie Manufacture with over 230 years of history, reconfirms for the eighth consecutive year its partnership with WinteRace Cortina, one of the most eagerly awaited annual races for historic and iconic cars on the Italian winter calendar: two worlds that share in their respective fields the profound traditional savoir-faire and an approach always aimed at striving for excellence.
A LONG-LASTING PARTNERSHIP
Girard-Perregaux and WinteRace have confirmed the collaboration for the eighth consecutive year, announced at the Bologna Auto e Moto d’Epoca Fair (24-27 October 2024), in which the Swiss Maison of Haute Horlogerie displayed an exclusive selection of timepieces within the WinteRace, a shared passion for the various car and watch enthusiasts who flocked to the event.
v-40 Blue Dusk On Block Bracelet
Since 2017, the first year in which Girard-Perregaux was the Platinum Sponsor of WinteRace, the Swiss watch Manufacture has had the pleasure of paying homage to the winners of the series of races carried out along the route of approximately 460 kilometers on the Dolomite roads, rewarding the precision and excellence of the driving team with a Laureato, the icon of the Manufacture. The choice of the Laureato as the model with which to reward the winners of the series of races is not a coincidence: when the timepiece was launched in 1975 under the name Quartz Chronometer, it was in fact a particularly accurate watch, which is why it earned it the affectionate nickname by the Italian press of ‘Laureato of the Maison Girard-Perregaux’, giving it the title of the highest certificate in education (graduate) because of its precision. Also in 2025, Girard-Perregaux will be happy to award a special prize to the crew that stands out for its precision in regularity races, as a celebration of the passion and quality of the driving.
TRADITION AND INNOVATION
Since the beginning, Girard-Perregaux always aimed to bring joy though its watches thanks to tradition and innovation, beauty and function, the pillars on which the magic of the WinteRace Cortina is based: a competition where the history of the elegant cars – avant-gardist from their time, driving ability, precision in measuring time, charm of the places, respect for traditions and the pleasure of an elegant conviviality.
Passage de Drake Sahara Night
WinteRace Cortina is also innovation, thanks to the visions of the organizers who love challenges by creating routes not only linked to the driving experience but aimed at enhancing the WinteRace lifestyle. A style that overcomes the volatility of fashion which instead has authentic roots in the hearts of those who identify with it and make it their own not only in Cortina once a year.
