Frederique Constant Is The Official Partner Of The Swiss Influencer Awards 2021

Frederique Constant associates itself with the trendiest Swiss digital event of the end of this year: the “Swiss Influencer Award” #SIAward2021.

A clear partnership for the watchmaking maison, whose primary objective since its foundation has been to make Swiss watchmaking accessible for all wrists. A goal that is consistently pursued, evident through its manufacture movements at attractive prices and focus on digital – notably with the launch of the “Horological Smartwatch”, the first digital horological watch created in Switzerland in 2015 and a bridge between tradition and innovation.

Following a competition on social media, it will be during an exceptional evening held in Zurich at Kaufleuten Club Zurich on November 4^th 2021, that two winners will be awarded:

The “Influencer All-Stars” and the “Influencer Newcomer 2021”

Since May 1^st, Frederique Constant has offered the opportunity for young influencers to participate in challenge #2: TIME, in which they were able to borrow a Frederique Constant watch and create Instagram posts.

Now that the challenge has concluded this past September 30^th, the name of the winner will be officially announced on October 25^thon Instagram by Sara Leutenegger, famous Swiss influencer with more than 132K followers @saraleutenegger.

The winning influencer will become the star of the next Swiss campaign from Frederique Constant, which will include an advertising campaign published in retailer Christ’s magazine, fashion magazine Faces, as well as a F12 poster in the Jelmoli car park. The winner will also have the chance to win a Frederique Constant watch from the prestigious Highlife collection:

• Men piece
  
• Ladies piece
  

And the competition does not stop there, as the winner of the challenge will compete to become the 2021 Newcomer influencer! Results will be announced on November 4^th!

About Frederique Constant

Frederique Constant is a Swiss watchmaking manufacture located in Geneva, Switzerland. The Maison was founded in 1988 by a couple of independent entrepreneurs, Aletta and Peter Stas, to offer quality Swiss watches at an affordable price, with the aim of democratising luxury Swiss Made watches.

Frederique Constant creates, develops, assembles and controls a wide variety of mechanical, quartz and connected timepieces at the same time within its 6,200 m2 Manufacture in Planles-Ouates (GE). To this day, Frederique Constant has designed 30 Manufacture calibres, including high complications, such as the Tourbillon, the Perpetual Calendar, the Flyback Chronograph, as well as a new and unprecedented type of escapement in watchmaking – the Monolithic. Made from a single piece of silicone, replacing the 26 components of a standard assortment, it oscillates at a frequency of 40 Hz, which is 10 times that of most mechanical movements.

In 2015, Frederique Constant launched the Horological Smartwatch, the first Swiss Made connected timepiece featuring a traditional appearance. In 2018, the Classic Hybrid Manufacture succeeded it, combining a mechanical Manufacture movement with connected features. It was followed by the Smartwatch Vitality line in 2020, equipped with a new generation built-in heart rate sensor.

The same year, Frederique Constant reinvigorated the Highlife collection (1999) with a redesigned case and an interchangeable integrated strap. This was followed in 2021 by the Slimline Monolithic Manufacture with its very high-frequency one-piece escapement, then by the Highlife collection for women.

Frederique Constant is currently present in nearly 3,000 points of sale in 120 countries across the world. In 2016, the Frederique Constant group (Frederique Constant, Alpina Watches, Ateliers deMonaco) joined the Japanese group Citizen, so as to pursue its international development and nurture new synergies.