Franck Muller Genève Brand
Franck Muller Opens Prestigious IFC Boutique In Hong Kong
Luxferity, 08.01.2026
The New Epicenter of Horological Excellence in Hong Kong
Hong Kong’s luxury landscape just ascended a new altitude with Swiss haute horlogerie icon Franck Muller unveiling its newest boutique at IFC Mall, in strategic partnership with Cortina Watch Hong Kong. In a city famed for refined tastes and global sophistication, this space transcends retail — it’s a curated journey into design, craftsmanship, and cultural lifestyle.
Secret Alloy
Situated in one of Hong Kong’s most coveted shopping destinations, the 1,504 sq ft boutique embodies understated luxury and architectural grace, coupling warm neutrals with bronze accents for an atmosphere both poised and spirited. It’s a spatial narrative reminiscent of sculptural art galleries more than traditional boutiques — an experience that mirrors Franck Muller’s own ethos of reimagining time. (IFC Mall – official)
"A boutique that feels more like a contemporary art sanctuary than a traditional retail space."
Photon Sphere
This latest destination complements the brand’s recent global boutique landscape expansion — from Frankfurt’s redesigned flagship to Macau’s multiple boutique openings blending heritage and modern engagement.
Redefining Luxury Retail with Lifestyle Confidence
Entering the boutique feels like stepping into a cultivated living room of horology — where conversation and connection matter as much as the watches themselves.
Glacier Blue
At its heart lies a striking bar area designed not just for comfort, but for meaningful brand immersion. Here, collectors and enthusiasts can unwind, converse, and explore timepieces in an atmosphere that embraces luxury as sociable experience, not mere transactional showcase.
Vanguard Revolution 3 Skeleton: A Ruby Masterpiece
At the centre of this momentous opening is arguably one of the most compelling haute horlogerie achievements of recent times — the Vanguard Revolution 3 Skeleton in ruby execution.
Rattrapante R.U.R.
This one‑of‑a‑kind masterpiece exemplifies Franck Muller’s moniker as the “Master of Complications”. Its triple‑axis skeletonized tourbillon — the first of its kind in the world — creates a mesmerizing kinetic display that encapsulates mechanical genius in motion.
- 3 rotating carriages at distinct cadences
- Inner cage completes 60‑second spin
- Middle cage rotates in 8 minutes
- Outer cage completes an hourly revolution
Crafted in radiant white gold and encased in a jewel‑set spectacle of 28.4 carats of baguette rubies, invisible‑set to amplify symmetry and brilliance, this timepiece blurs the boundary between haute horlogerie and high jewellery. See also Round Skeleton Baguette for more gem‑set mastery.
Plissé - Ivory
"An engineering marvel wrapped in a cascade of radiant gemstones — where artistry and mechanics converge."
A New Canvas for Collectors and Connoisseurs
Beyond the centerpiece, the boutique houses a curated selection of Franck Muller’s iconic collections — from avant‑garde Vanguard silhouettes to classic horological statements etched in centuries of Swiss craftsmanship. This launch extends Franck Muller’s narrative of global expansion, resonating with recent openings from Macau to Vietnam.
Plissé - Rose
The Art of Time Meets Contemporary Elegance
What elevates this experience beyond a conventional store is the harmonious tension between timeless craft and modern lifestyle design — a space where the art of watchmaking converses with the art of living beautifully.
Plissé - Pearl White
