Ferragamo Unveiled Its New Advertising Campaign: A New Dawn

Ferragamo unveiled the new advertising campaign photographed by Rafael Pavarotti: a boldly sensual reflection of Creative Director Maximilian Davis’ vision for the Spring-Summer 23 collection.

Against a dramatic backdrop of signature Ferragamo vibrant red, the new codes of the house appear in sharp focus: elegant ease and contemporary clarity; sensuality realised with linear precision. The sunset degradé colours and high-shine Wanda handbags; the sculptural forms of accessories and sensual footwear, including a bag with cut-out details and Elina sandal stand out with graphic impact.

This is Ferragamo’s new language of luxury: distinctly modern, sophisticated and fetishistically desirable.

A diverse cast of personalities, each with their own distinct confidence, showcase the collection: the breadth of their perspectives a reflection of the Ferragamo attitude and independence. Photographed alongside colonnades which reflect the character of the Spring-Summer 2023 show space, this is a crystallised vision of the new dawn for the house: rooted in its italian history, but with a direct vision towards the future.

Cast

Abas Abdirazaq De Witt
Aniyel Majok
Ashley Radjarame
Chol Mabior
Colin Jones
Dongha Kim
Kai Newman
Matteo Ferri
Mila Van Eeten
Mona Tougaard
Silas Lutz
Vittoria Ceretti
Yoonmi Sun