Ferragamo Presents Its New Hug Bag

Designed by Creative Director Maximilian Davis, the Ferragamo Hug bag features a timeless silhouette combining high craftsmanship and modern sensibility.

First seen during the House’s Fall-Winter 2023 show in Milan, its essential shape fuses elegance and functionality making it perfect for every occasion.

Its distinctive design lies in its construction: two straps, finished with symmetrical Gancini closures, embrace the front panel like a hug.

The Hug bag is available in brushed calfskin, patent leather and suede - rendered in two sizes and in the tote bag version or soft pouch style to carry under the arm as shown on the runway.

The colour palette includes classic tones such as black, white and midnight blue, as well as vivid shades of yellow and flame red.