Elie Saab Brand
BMW Austria And ELIE SAAB Reveal One-Of-A-Kind MINI Cooper S
Luxferity, 27.08.2025
BMW Austria And ELIE SAAB Reveal One-Of-A-Kind MINI Cooper S
In an extraordinary celebration of design, craftsmanship, and compassion, BMW Austria and iconic fashion house ELIE SAAB have joined forces to unveil a singular work of rolling art: a bespoke MINI Cooper S, exclusively crafted for auction at the inaugural amfAR Gala in Salzburg on August 24, 2025.
This rare collaboration bridges the worlds of luxury automotive design and haute couture, with a philanthropic purpose at its core—supporting amfAR, The Foundation for AIDS Research.
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A Celebration Of Purposeful Craftsmanship
The collaboration is more than a meeting of style—it’s a message. Elie Saab, globally recognized for his refined, ethereal design language, brings his timeless aesthetic and creative vision to the automotive realm. The result is a MINI Cooper S transformed into an objet d’art—an elegant ode to light, movement, and materiality.
“I believe in the power of valuable collaborations that unite creativity with purpose,” said Elie Saab. “This unique piece reflects artistic vision and shared values. It’s a tribute to the inspiring work of amfAR.”
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Where Fashion Meets Motion
The custom MINI dazzles in a cascading metallic gradient—a visual journey from liquid copper to soft bronze and nude hues, drawing direct inspiration from ELIE SAAB’s couture palette. This flowing spectrum captures both urban dynamism and timeless elegance.
The design continues inside with sumptuous brown leather upholstery, hand-quilted with the ELIE SAAB monogram. Each detail reflects a dedication to artisanal luxury, seamlessly combining MINI’s heritage of innovation with Saab’s poetic approach to materials and form.
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To elevate the sensory experience, the vehicle includes a signature fragrance element—ELIE SAAB’s GOLDEN, created in partnership with CULTI MILANO. Notes of bitter orange and warm cedarwood infuse the cabin with sophistication, evoking the mood of a Parisian atelier on wheels.
A Visionary Collaboration
“Both BMW and ELIE SAAB embody distinctive design, innovation, and emotional storytelling,” said Alexander Bamberger, CEO of BMW Austria. “This one-of-a-kind MINI represents more than luxury—it is a celebration of craftsmanship with purpose.”
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From satin-finished sculptural wheels featuring the ELIE SAAB emblem, to premium fabric and material selections, every aspect of the vehicle has been meticulously curated. It is a fusion of performance, beauty, and meaning, destined to be the crown jewel of the charity auction at the amfAR Gala.
Spotlight On The amfAR Gala, Salzburg
This year’s amfAR Gala marks a historic debut in Austria, bringing together luminaries from the worlds of fashion, film, and philanthropy. As a global leader in funding HIV/AIDS research, amfAR has long partnered with the luxury industry to spotlight bold design in the name of social impact.
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The MINI Cooper S by ELIE SAAB is more than a luxury vehicle—it is a symbol of creativity aligned with cause, and a statement that artistry can drive real-world change.
Luxferity’s Verdict
This fusion of high fashion and high performance pushes the boundaries of both automotive design and luxury philanthropy. As the amfAR Gala draws international attention to Salzburg, the bespoke MINI will not only turn heads—it will turn generosity into action.
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True luxury is more than aesthetics. It’s purpose in motion.
