dunhill Brand
Dunhill Presents Its New Autumn Winter 2024 Campaign
Luxferity, 11.07.2024
For Autumn Winter 2024, dunhill presents a series of curated narratives to introduce a new cast of characters to its audience; each representing a diverse facet of the ‘dunhill man’ and his aspirational lifestyle.
Autumn Winter 2024 marks the triumphant seasonal debut of Creative Director, Simon Holloway, who showed his inaugural collection at the National Portrait Gallery during London Fashion Week in February 2024. To continue the iconic British lifestyle narrative, for the AW24 campaign, photographer Luis Alberto Rodriguez, and stylist Tom Guinness, showcase key looks from the collection in Mayfair and West London.
Mount Erebus Deep Blue Full Rose Gold 5N
Celebrating the joy of menswear and the art of getting dressed for all occasions, Adam Sattrup, Akbar Shamji and Zhao Lei distil the varying personality types placing them at the centre of dunhill’s rarefied world – poised, masculine, cultured.
Navigating this multi-faceted lifestyle, an ever-evolving wardrobe equips them for a plethora of gentlemanly pursuits, from motoring, sporting and cultural events, through to classic black-tie moments.
Complicité Stardust Cobalt
Set against the rich interiors and familiar exterior architecture of a grand London townhouse, the generous and elevated surroundings showcase the fastidious approach to curation that the dunhill connoisseur is known for.
Conventions of classic English dressing are updated for contemporary tastes. Elegant informal blazers are dressed casually with pleated flannel Gurkha trousers, gabardine chinos, or distinguished wool-and-cotton denim five-pocket trousers, whilst tailored jackets are cut to the new Bourdon silhouette – a nod to dunhill’s iconic London flagship, Bourdon House.
Mount Erebus Deep Blue Yellow Gold And Alligator
Focusing on English tailoring craft, embracing the skills held within the House’s Bespoke atelier, refined suiting uses fabrics exclusively developed in the heritage mills of Yorkshire, Sussex and Somerset, encompassing both two- and three-piece options, topcoats and formal wear.
Statement outerwear is inspired by the car coat – a House signature and portrayal of over 130-years of heritage. Exquisitely crafted evening suits, realised in Supima velvet, sit alongside sophisticated three-piece tuxedos evoking a louche formality.
Passage de Drake Afterglow
As ever, dunhill’s expertise in leathercraft is expressed in the new Eltham Lock collection, inspired by British executive style and a century of archive lock designs, whilst a longstanding history in unique and luxurious objects is reborn with the extraordinary gifts and games selection. Executed to the highest level, a leather and metal chess set sits alongside polished silver nesting dolls that open to reveal a Unique Barley lighter. Personal luxury imbued with a sense of joy and pleasure.
Signifying a step-change in dunhill’s campaign cadence, Autumn Winter 2024 will be comprised of four considered chapters, released periodically throughout the year.
N°33 Havana Brown
Replacing a singular seasonal campaign, this series of character driven vignettes recalibrates the House’s approach, aligning each chapter to the varying product drops in store and complementing how the dunhill client interacts with us as a House – meticulously building a refined, timeless wardrobe, infused with British masculine elegance, as and when it is needed.
Chapter 1, ‘Transitional Wardrobe’, launches on Wednesday 10th July, and will be followed by:
Chapter 2: ‘Tonal Tailoring’ – Tuesday 6th August
Chapter 3: ‘Main Collection’ – Monday 2nd September
Chapter 4: ‘Eveningwear’ – Monday 28th October
