Dolce&Gabbana Introduces Fefé: The First Luxury Alcohol-Free Fragrance Mist For Dogs

Dolce&Gabbana expands its world of elegance into an unexpected, heartwarming territory with the launch of Fefé, its first alcohol-free fragrance mist designed exclusively for dogs. Inspired by the unconditional bond between Domenico Dolce, Guilherme Siqueira, and their beloved canine companion Fefé, this new creation is a poetic celebration of loyalty, affection, and everyday tenderness.

Blending high perfumery savoir-faire with deep respect for the sensitivities of pets, Dolce&Gabbana Fefé offers a luxurious olfactory ritual that elevates the daily lives of dogs and their owners.

A Fragrance Born From Love and Care

Crafted under the expertise of Master Perfumer Emilie Coppermann, Fefé is a sophisticated scent designed to honor both canine well-being and human elegance. Its composition balances:
    • Warm and comforting Ylang-Ylang
    • Soft, enveloping Musks
    • Creamy, tender Sandalwood

The result is a refined yet delicate luxury fragrance for pets, formulated without alcohol to ensure safety and comfort for sensitive skin and fur. Developed in collaboration with ethologists, veterinarians, and dog owners, Fefé has been rigorously tested to guarantee a safe, enjoyable experience for pets while delighting their humans with its subtle, comforting trail.

Certified Safety Meets Italian Elegance

Fefé represents a new standard in luxury pet care. The fragrance has been certified under the SAFE PET COSMETICS protocol—the only certification applying human cosmetic safety standards to products designed for animals. Validated by Bureau Veritas Italia, this certification reinforces Dolce&Gabbana’s commitment to animal well-being, marrying luxury craftsmanship with ethical responsibility.

The Design: A Jewel for Four-Legged Companions

Presented in a green glass bottle, crowned with a striking red metal cap, and adorned with a 24-carat gold-plated paw emblem, Fefé is a collectible piece that embodies Dolce&Gabbana’s signature opulence. The vibrant yellow case, embossed with the iconic paw motif, brings a playful twist to the Maison’s refined aesthetic, transforming the fragrance into a true luxury accessory for pets.

The Campaign: Dogs as the New Icons

For the launch, Dolce&Gabbana presents a lively campaign staged in a glamorous photo studio. Surrounded by flashing lights and cinematic energy, Fefé and his canine friends take center stage, revealing their unique personalities—rebellious yet tender, charismatic yet sensitive, enigmatic yet irresistible. With unmistakable Dolce&Gabbana flair, the campaign celebrates dogs not only as companions, but as true icons of style and emotion.

A New Chapter in Luxury Living

With Fefé, Dolce&Gabbana redefines the boundaries of luxury lifestyle, extending its universe of beauty and craftsmanship to embrace the essential joy pets bring into our lives. More than a fragrance, it is a symbol of affection, refinement, and the deep emotional connection that unites humans with their most faithful companions.