Dior Brand


Dior Presents Its New Cruise 2025 Womenswear Collection

Luxferity, 04.06.2024

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Dior Presents Its New Cruise 2025 Womenswear Collection

Dior Cruise 2025 Womenswear Collection

For Maria Grazia Chiuri, the presentation of the cruise collection is an opportunity to follow the steps of Christian Dior around the world.

Visual journeys that each time invoke new experiences. In 1955, Monsieur Dior presented his work in Perthshire, Scotland, in the ballroom of the Gleneagles Hotel. For the Creative Director of Dior Women’s Collections, this country has become the narrative framework of the Dior cruise 2025 collection – unveiled in the gardens of Drummond Castle – where memories, inspirations and suggestions fuse to generate shapes and embroideries.

Dior Presents Its New Cruise 2025 Womenswear Collection

The unicorn and the thistle, both symbols of Scotland, provide an unprecedented variation of the Millefleurs motif, and are transposed into heraldic embroidery, recalling the savoir-faire of this exceptional technique, a language in itself, a form of resilience. An emblem of Mary Stuart that can be found in Clare Hunter’s book Embroidering Her Truth: Mary, Queen of Scots and the Language of Power1.

Dior Presents Its New Cruise 2025 Womenswear Collection

A map of Scotland adorns some of the models in this cruise line, sketching a cartography of collaborations and cultural encounters deployed specially for this défilé, such as the tribute to tartan: “It’s probably the only fancy fabric that resists fashions,” Christian Dior wrote in The Little Dictionary of Fashion2. Blending various colors and the cut of a kilt, this historic cloth, intrinsically characteristic of the region, continues to cross fashions past and present, from romanticism to punk.

Dior Presents Its New Cruise 2025 Womenswear Collection

Photographs from the spring-summer 1955 presentation are transformed into prints or employed as appliques on the edges of kilts or pea coats, in a kind of cinematic montage. They constitute objects of memory punctuating this Dior cruise 2025 collection.

Dior Presents Its New Cruise 2025 Womenswear Collection

The looks merge contrasting elements, including the diverging textures of velvet and lace dressing the contemporary equestrian. Certain silhouettes feature exaggeratedly wide sleeves which, on white shirts, appear under little dresses with gathered skirts and bustiers resplendent with embroidery. The latter can be found on several dark, iridescent pieces that are sometimes adorned with pearls. Lace collars, in their turn, brighten up the black.

Dior Presents Its New Cruise 2025 Womenswear Collection

Also used in very light materials, tartan is the common thread running through this veritable celebration of the kilt, whether made directly in Scotland or reinterpreted. Not to forget dresses conceived in diverse lengths, as well as coats and capes with large hoods. Rain boots come and go. Small jackets adopt the gray of menswear fabrics, and the iconic Bar jacket sports black velvet Brandenburg buttons.

Dior Presents Its New Cruise 2025 Womenswear Collection

This same velvet magnifies an evening gown, the fitted bust of which emphasizes the oversized skirt. Feathery woven fishnet metamorphoses into long, lightweight dresses, embracing the mauve hue of nostalgia.

Dior Presents Its New Cruise 2025 Womenswear Collection

This inventive choreography is made up of interconnected affinities. Like an testimony revisiting stories of earlier times, it offers a journey where the different stages become the subjects of creativity.

Dior Presents Its New Cruise 2025 Womenswear Collection

Dior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear Collection

Dior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear Collection

Dior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear Collection

Dior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear Collection

Dior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear Collection

Dior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear Collection

Dior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear Collection

Dior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear Collection

Dior Presents Its New Cruise 2025 Womenswear CollectionDior Presents Its New Cruise 2025 Womenswear Collection

1 Embroidering Her Truth: Mary, Queen of Scots and the Language of Power, Clare Hunter, Sceptre, 2022.
2 The Little Dictionary of Fashion, Christian Dior, Cassell & Company Ltd, London, 1954, translated into French in 2007 as an appendix to the catalogue Dior 60 Years of Style.