Dior Brand
Dior Maison - Permanent Collections: ABCDior Collection
Luxferity, 21.01.2022
A new line unveiled by Dior Maison, ABCDior transposes the emblematic Mitzah scarf collection, designed by Maria Grazia Chiuri, onto a series of plates and valet trays, as well as candles and stationery.
Reinventing the iconic toile de Jouy - the signature motif used to upholster Monsieur Dior’s very first boutique, called “Colifichets”, in 1947 - each creation carries an enchanting message in the form of an alphabet book that poetically celebrates heritage, passion, desire and dreams. An invitation to celebrate the art of giving — to others or oneself — that the founding couturier held dear.