Dior Celebrated The Opening Of Its First Boutique In Hamburg

Dior opened the doors of its first Boutique in Hamburg* in March 2023. On Thursday, April 27, this occasion was celebrated with an in-boutique cocktail followed by an exclusive dinner at the premises of St. Maximilian Kolbe. This unique space is housed in an entirely reinvented building that is bathed in natural light thanks to large bay windows, offering a breathtaking view of the Bleichenfleet canal. Spread over nearly 500 square meters - divided over two floors - it hosts the different universes of the Maison, from ready-to-wear to accessories, including jewelry.

On the ground floor, Victoire de Castellane’s creations are unveiled, as well as iconic women’s shoes and bags, such as the Lady Dior, the new 30 Montaigne Avenue and the Dior Book Tote, embroidered with Plan de Paris or Dior Petites Fleurs prints, also featured on the clothes. On the second floor, the Dior spring-summer 2023 ready-to-wear line dreamed up by Maria Grazia Chiuri appears in a graceful decor, dressed in soft shades and enhanced by a work of art by wood sculptor Etienne Moyat. Extending this fascinating odyssey, the wardrobe designed by Kim Jones is staged in a refined atmosphere, adorned with an abstract painting by Scottish artist Peter Seal.

A sophisticated setting, combining the naturalness of wood and the purity of white, with elegant touches of beige and gold, inviting a timeless interlude. The emblematic Dior fundamentals are featured throughout, including the Versailles parquet floor or the cannage motif on the mirrors, while the designer furniture adds an ultra-contemporary touch to the environment. An ultimate surprise, the grand staircase leading to the women’s and men’s collections is punctuated with white canvases from the haute couture ateliers, a poetic fresco inspired by 30 Montaigne. A tribute to Dior’s exceptional savoir-faire, through the prism of a constantly renewed inventiveness.

* Neuer Wall 30, Hamburg