Celine Brand
Celine Art Project Vienna Kohlmarkt — When Luxury Meets Critical Art
Luxferity, 10.12.2025
Celine Art Project Vienna Kohlmarkt: Where Luxury Meets Critical Contemporary Art
In Vienna’s Kohlmarkt — historically a corridor of palaces, antiques and high jewelry — CELINE reframes the boutique as a forum for critical art and cultural conversation. The Celine Art Project transforms the brand’s three-level flagship into a staged interrogation of the promises luxury sells: permanence, lineage, and prestige. This movement mirrors a trend across luxury retail where stores do more than sell — they stage experiences, host cultural programs and act as de facto galleries. Read Luxferity’s report on CELINE’s Kohlmarkt flagship.
Luxferity has covered how luxury houses integrate art and architecture into retail experience; these strategies make stores into cultural destinations as much as points of purchase. Read: LVMH: The Art Of Retail.
Silk Oblong Scarf (Black)
“Luxury Is Sold As Permanence. These Works Show Its Fragility.”
Jasmine Gregory — Unveiling the Box of Your Luxury Apartment! (2024)
Jasmine Gregory’s DIVORCE paintings borrow the typographic language of prestige and set it against gestural, textured grounds that refuse the polish of commodity finishes. Her earlier series — which re-painted luxury advertising imagery — is the precursor to this incisive critique. For context on CELINE’s evolving narratives around heritage and style, see Luxferity’s Celine coverage. CELINE Spring 2026 coverage.
Fur Shawl (Black)
Rosalind Tallmadge — Lluvia I (2025)
Tallmadge uses mirrored mica on silk organza to create works that shimmer and shift, reclaiming color field languages through fabrics coded feminine. The result is a soft monumentality — luxurious, but mobile and alive.
Cotton Silk Shawl (Dark Grey)
Anders Hald — I Could Have Been Someone… Well So Could Anyone (2024)
Hald’s glazed stoneware reliefs celebrate flaw and process. Textures and patinas suggest geological time, calling into question the myth of permanence on which many prestige narratives rest.
Silk Shawl (Powder White)
Marcelo Silveira — Dupla (2012+)
Silveira’s use of nearly-extinct cajacatinga wood reframes ecological loss into poetic memorials — objects that ask us to reconcile collecting and conservation. Luxferity’s broader coverage of brand-led cultural programming and product curation — for example Bugatti’s Art Of Giving collection — helps situate this project in a wider luxury ecosystem. Read: Bugatti Redefines “The Art Of Giving”.
Silk Wool Shawl (Twiggy Blue)
Why This Intersection Matters
The Celine Art Project at Kohlmarkt exemplifies where retail and culture meet: boutiques become stages for critique, memory and civic conversation. Luxferity’s editorial frame on this phenomenon traces how art, architecture and brand storytelling now form the lingua franca of modern luxury — a shift from pure commerce to curated cultural capital. LVMH: The Art Of Retail.
Luxury Is Not Only About What You Own. It Is About The Stories You Inhabit.
