Cartier Brand
Cartier’s Iconic Panther Takes Over The World’s Most Legendary Cities
Luxferity, 03.09.2025
Cartier’s Iconic Panther Takes Over The World’s Most Legendary Cities
Cartier, the epitome of timeless luxury and innovation, once again reaffirms its creative audacity with a spectacular global campaign celebrating the Panther, the Maison’s eternal emblem of power, freedom, and magnetism.
From Las Vegas to Tokyo, Paris to London, Shanghai to Piccadilly, Cartier unveils a series of immersive open-air experiences, merging art, technology, and heritage in monumental scale. This global takeover brings the Panther into the heart of the world’s most iconic urban landscapes, captivating audiences under the open sky.
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The Panther Comes Alive in Las Vegas & Tokyo
In Las Vegas, Cartier transforms the Sphere, the world’s largest LED dome, into a three-dimensional canvas where the Panther prowls across 53,883 m² of breathtaking display. The fusion of light and movement immerses viewers in an awe-inspiring encounter with the Maison’s legendary feline.
Meanwhile, at the Shibuya Crossing in Tokyo, the Panther commands attention in a monumental triptych, dominating one of the busiest intersections in the world. This kinetic visual installation highlights Cartier’s ability to merge heritage with innovation, delivering an unforgettable moment at the intersection of tradition and modernity.
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Paris: An Augmented Encounter at Place Saint-Michel
In Paris, Cartier stages a poetic dialogue between history and technology. At Place Saint-Michel, the Panther emerges above the iconic fountain in a striking installation enhanced with a QR code, allowing passersby to unlock a 3D augmented view of Cartier’s emblematic animal.
Here, the Panther appears as if she has risen from the heart of the city itself — powerful, magnetic, eternal.
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A Global Celebration of Luxury & Strength
From the Pont-Neuf in Paris to the Shanghai Exhibition Centre, each installation embodies Cartier’s singular vision of luxury: bold, modern, and deeply tied to its legacy. In every city, the Panther gracefully interacts with the Maison’s initials — crossing a “C” or “R” — evoking Cartier with nothing more than a paw, a glance, or her unmistakable presence.
These larger-than-life experiences invite global audiences to celebrate the Cartier Panther, a universal symbol of strength of character and eternal elegance.
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Luxferity’s Editorial Note
Cartier’s campaign continues the Maison’s tradition of artistic innovation and cultural resonance. More than a visual spectacle, it is a testament to the enduring bond between luxury heritage and contemporary expression, offering a new way for the public to experience the Maison’s world.
