Carolina Herrera Brand
A New Vision of Iconic Elegance: Carolina Herrera Unveils Cedar Chic
Luxferity, 02.10.2025
Carolina Herrera has always been synonymous with timeless style, and no piece defines the house’s aesthetic more than the classic white shirt — an eternal symbol of effortless sophistication. In 2025, this style icon has been reimagined as a fragrance. Cedar Chic, the latest creation from the Herrera Confidential high perfumery collection, translates the purity and versatility of the white shirt into a scent that is both modern and enduring.
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The Story Behind the Icon
For Carolina Herrera, the white shirt has always represented confidence, adaptability, and elegance. From her childhood, when her grandmother gifted her a silk blouse, to the countless versions that later became a signature of her fashion collections, the garment has remained a symbol of her personal style.
“It wasn’t just for show,” recalls Carolina A. Herrera, Creative Director of Herrera Beauty. “The shirt was part of her ability to always look perfect, in any situation, without needing many accessories.”
Since her debut as a designer, Mrs. Herrera has infused every collection with a variation of the white shirt, believing in its ability to adapt to the wearer’s individuality. As she herself has said: “A white shirt gives you confidence. You can wear it with anything. The person wearing it and the way they wear it is what makes it unique.”
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From Fabric to Fragrance: Cedar Chic
With Cedar Chic, the iconic white shirt is reinvented as a couture fragrance. Perfumer Antoine Maisondieu crafted this olfactory interpretation with precision, using ingredients like cedarwood and white musk to evoke the feel of crisp cotton and soft silk against the skin.
The fragrance unfolds in three distinct layers:
- Top Notes: A burst of bergamot and aldehydes — as fresh as a shirt just pressed.
- Heart Notes: Orange blossom adds Mediterranean warmth and elegance.
- Base Notes: Three unique cedarwood extractions, enhanced with the softness of white musk, form a woody yet luminous foundation.
The result is a clean, floral-woody fragrance that adapts to its wearer, much like the white shirt itself.
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A Design That Mirrors Couture
Cedar Chic also debuts a new design identity for Herrera Confidential. Its pearly bottle, inspired by the sheen of silk, reflects the maison’s philosophy of uniting fashion and fragrance under one vision of elegance. The tailoring-inspired packaging further cements its role as a statement of refinement in the world of luxury perfumery.
