Canali Launched Its New Fall-Winter 2022 Advertising Campaign: Inner Beauty

F/W 22 marks the beginning of Canali’s brand-new storytelling. A story told with softness but also with intensity and interpreted by round, complex, multi-faceted characters that take the brand out of a limbo of pure, albeit excellent, product, to gain personality and reflect an identity.

The concept revolves around “Inner Beauty”, Canali’s interpretation of modern masculinity, where beauty is intended in the broadest sense of the term and celebrated for both its intrinsic and extrinsic values.

Canali looks to a renewed form of gentleman, essential today, in challenging political and social times. A man of calm determination, who is assertive but respectful, who chooses composure over noise, dialogue over monologue, who is confident also when it comes to embracing his emotions.

Inner beauty results from an inherent strength and style. It has no age, crosses nationalities and professions diagonally and CANALI’s F/W 22 ADV campaign, produced by Spring Studios Milan, conveys this visceral message of positivity, integrity, and respect toward others and nature. Portraying Canali’s gentleman as beautiful and elegant both inside and outside.

Exploring Torino’s cultural profile and beauty, Icelandic lifestyle photographer Oddur Thorisson achieves a natural, energetic spirit in the storytelling where each documented moment reveals acts of kindness, warmth, joy, generosity, strength, and care.

Canali’s clothes themselves channel the Inner Beauty concept as they reveal a delicate perfection that allows the wearer's personality to shine through, portraying a new gentleman that is beautiful and elegant both inside and e outside.

Under the campaign concept of ‘Inner Beauty’, the project ‘Through His Eyes’ is developed for digital channels with an editorial approach. Selected international male talents that stand out for their human values, beliefs and integrity will be interviewed as ambassadors of «inner beauty» on how and why they devote themselves to a cause, or simply how they act with integrity and respect, positiveness, and kindness in their activities in everyday life.

Canali thus creates a community of new gentlemen for viewers to discover how inner beauty is expressed through each man’s perspective.

Credits:

Production & Creative Direction: Spring Studios
Photographer: Oddur Thorisson
Video: Albino Graziano
Stylist: Matteo Greco
Set Design: Lorenzo Lazzari

SPRING STUDIOS MILAN

Springs Studios is a creative and content production agency that brings together the world's leading experts in advertising, events design, studio management and experiential marketing, with a focus on the fashion, luxury and lifestyle industries.

CANALI

Since 1934, Canali has been promoting the excellence of Made in Italy through its artisanal know-how, creating sartorial menswear masterpieces of exceptional wearability and comfort, blending culture and history with style and elegance.

The Canali Tailoring Principle uses innovation to achieve aesthetic perfection and functionality, continuously renewing its styles with a meticulous attention to detail and the use of premium fabrics.  
For a truly personalized experience, Canali offers and MTM service, which combines the expertise of Made to Measure specialists and the artistry of master tailors to create exclusive suits, jackets, trousers and shirts from the finest materials that reflect the wearer's personality, all handcrafted in Italy.

A family-run company now in its third generation, Canali is a modern-day design and manufacturing group with its own 5 production centers all located in Italy and more than 1400 employees worldwide. In addition to its 190 boutiques, a number that continues to grow, the brand can also be found in over 1000 retail stores in more than 100 countries across the globe.