Armani Brand
EA7 Emporio Armani Presents Its New Fall Winter 2023-24 Collection
Luxferity, 27.07.2023
The next autumn/winter collection offers ergonomic, breathable garments with water-repellent qualities, in a combination of natural fibres and technical fabrics crafted with meticulous attention to detail. For this season, more classic shades are juxtaposed with forest green and graphics are either inspired by elements of nature or reinterpret the EA7 logo.
For training in the gym, EA7 Emporio Armani presents garments for men and women made with VIGOR7 technology: ergonomic design, close fit and functional details are the main features of garments that enhance compression and encourage excellent performance during intense training sessions. Maximum breathability and minimum weight are guaranteed by the VENTUS7 and NATURAL VENTUS7 garments with mesh inserts, body mapping’ ventilation areas, technical fabrics, functional fits, and ergonomic cuts designed to guarantee high outdoor performance. Another series for outdoor training, FUROR7 garments are breathable while maintaining a constant body temperature in all weather conditions. Tapes and padding in recycled ARDOR7 – an innovative blend of microfibres and polyester with advanced thermal, waterproof and breathable properties – create waterproof layers for the cold season. For low temperatures, the collection includes classic wind jackets or styles with poly down and recycled ARDOR7 linings, perfect for both city and mountain climates.
Technical research combined with elegance characterises the VENTUS7 performance kits for the tennis court, with more classic and elegant styles with a heritage feel or with eye-catching graphics. Tennis and padel rackets and the indispensable wristbands, headbands and caps complete the collection.
The ski selection is extensive and comprehensive, including jackets, ski trousers with ARDOR7 loose fibre or STRATUM7 padding, both made from recycled microfibre, which creates a heat shield with a breathable outer surface. Brand new for this season is PROTECTUM7 technology, a membrane found on some polyamide and elastane jackets and trousers with a 20,000 mm water column and 20,000 g of breathability.
The brand's experimental attitude emerges in the creative and innovative 7.0 space. The result of combining advanced research, an unusual mix of materials, design, details and special, trendy fits, the garments in this series represent the ultimate expression of EA7 style. For autumn/winter, the mood is sporty and contemporary, and garments are rich in modular elements, such as removable patch pockets that can be used as small pouches. Elegant and dynamic t-shirts and sweatshirts come in premium stretch fabric.
The collection is completed by sports shoes that stand out for their combination of comfort and design, available in both technical versions for active sport and sportswear for leisure.
EA7 was established in 2004 as the sporting branch of Emporio Armani and another initiative based on Giorgio Armani’s values. The line blends research, innovation and style, and has developed a strong identity over the years. Today, it offers technical and leisure clothing aimed at sports enthusiasts and professionals in seven different areas: training, tennis, basketball, outdoor, water sports, mountain sports, and golf.