Aquazzura Brand
Aquazzura Opens Its Doors On New Bond Street
Luxferity, 23.09.2023
Aquazzura's boutique on Bond Street in London
Aquazzura opened a new flagship store in London that houses all the brand’s collections – footwear, bags, jewelry, and homeware - to fully experience the unique Aquazzura atmosphere.
The iconic New Bond Street location sets the ambience for a true explosion of creativity: the boutique’s design was envisioned by Edgardo Osorio, Founder and Creative Director of Aquazzura, and brought to life by Marie-Anne Oudejans, world-renowned Dutch artist and interior designer.
The three-storey building features an all-white façade that seamlessly combines historical flair and effortless elegance – a white canvas for Aquazzura’s refined, joyful spirit. Osorio and Oudejans selected a Mediterranean-inspired palette for the interiors: aqua, pink and yellow, seamlessly linked by the brand’s iconic stripe motif. Each floor embraces a distinct colour scheme and showcases hand-painted decorations, making a vibrant and artful statement.
The entrance is made instantly recognizable by black and white awnings and wrapped columns. Upon entering, the customer is greeted by a handcrafted faux orange tree and the brand’s signature palette, enriched by nature-inspired detailing: hand-painted palms, monkeys, and exotic birds. The graphic black and white displays place the footwear collection in the spotlight, while aqua-toned versions of the same stripe and chevron patterns also decorate walls, columns, and ceilings, underpinning Aquazzura’s sophisticated visual profile.
The first floor embraces feminine shades of pink: the ceilings are hand-painted with a trellis motif, while a stylized rendition of tropical frangipani trees, adorned with white and yellow flowers and butterflies, sets a lush yet delicate atmosphere. Glass displays and intricate niches are used to showcase the latest handbag and jewellery collections.
An intense, summery shade of yellow illuminates the second and last floor, paired with verdant orange trees – an ode to Mediterranean nature. Here, the Aquazzura Casa collection offers a captivating array of colourful textiles, timeless porcelain and contemporary table accessories that embody Aquazzura's new era as a lifestyle brand.
“It's a dream come true to open a little oasis of Italian style on New Bond Street. I wanted the new boutique Aquazzura to be full of small personal details, such as a part of my archive of sketches, and to bring joy to the street. Each floor has its own personality and color palette.” - Edgardo Osorio
