Alexander McQueen Brand
McQueen Launches Its New Autumn Winter 2024 Campaign
Luxferity, 11.07.2024
‘McQueen is a London-born brand and has always represented an idea of London that I’m deeply attached to. It has a very visceral kind of energy, driven by the eclectic cast of characters you see here. I want to bring that energy to life with the rigour and raw feeling that makes the city’s air hum, leaning deep into its tensions — something that feels poetic and primal; powerful and real. Something that comes from people.
I want to bring light to that.'
— Seán McGirr
London, 10th July 2024
Ultrapop
Set against the backdrop of East London, the campaign captures the renegade glamour of the city’s youth — the diverse characters navigating concrete banks and sprawling streets, seeking its primal pleasures.
Spartiates Satin And Rhinestone Bow Sandals
Their style is tactile; twisted; taut. An animal opulence bursts from the seams of tufted denim and the breast of razor sharp suiting encrusted with shattered jet-stones.
Vamps Premier Bag
The flash of a hard metal T-bar buckle, cool-to-the-touch against rich, oxblood leather — the Sling bag, strapped tightly and held close to the body.
Feather Bag: Made To Order
The same buckle restraining the trailing tendrils of the Fringe loafer.
P4
Constricted or cocooning, their uniform is one crafted for basal instinct — for the sensuous pleasure of great, swaddling shearling clashed with the hardened fragments of modern life.
Gold Astra Ring with Rubies & Diamonds
For the vagaries of London.
Premier Condor Handbag
Freddy Premier Handbag
Black Micromosaic Print Mini Airbag
