Alexander McQueen opened a store on P.C. Hoofstraat, Amsterdam, following the design concept for the house, conceived by creative director Sarah Burton in collaboration with the architect Smiljan Radic.
Truly a distinctive world, the store extends over two floors and is home to women’s and men’s ready-to-wear and accessories. The interior is populated with McQueen clad mannequins interacting throughout the environment and referencing the narrative of the runway collections. The client is invited on a journey through this universe, fully immersed in it. The product is the protagonist, seen from all sides and up close.
Drawing on a fascination with nature that underpins the core values of the house of Alexander McQueen, the main material employed is wood: oak and walnut, light and dark. This appears on floors, ceilings and walls, intricately engineered to fit the space, with seams barely visible, knitted together, echoing the signatures central to the Alexander McQueen name. Traditional techniques upholding the Alexander McQueen values of uncompromising craftmanship and the touch of the hand are combined with visionary design and innovation.
The tension between the raw and the refined and the contemporary and the timeless that characterises the house of Alexander McQueen is omnipresent.
P.C. Hoofstraat, 70
1071 CB Amsterdam