Etro Spring Summer 2020 Advertising Campaign

Etro, 12.02.2020


A journey happening on a well aged sailing ship that speaks heritage, tradition and adventure like a cherished family treasure passed from one generation to the next. That's what ETRO is about, after all, with a wandering clan of nomadic characters to prove it. A bunch of beautifully diverse individuals - Lauren Hutton, Karen Elson, James Turlington, Alton Mason, Ugbad Abdi, Fei Fei Sun, Lexi Boling, Mark Vanderloo and Abby Champion - a drop of Paisley in their mind as the only common thread, gather on the shore.

Sailing is an apt metaphor to tell this ongoing tale

If life itself is an adventurous journey, an exploration into the unknown that is physical as much as it is psychologic, then we are all nomads. Each one with his or her destiny and destination, endlessly crossing paths with other humans, decamping to other places, absorbing everything, everywhere, writing personal stories day after day.