Newest design concept for Dior Les Parfums in Lotte World Tower, Korea

Latest and newest design concept for Dior Les Parfums opened in Lotte World Tower, Korea.

An amazing collaboration from Design team in Paris under Donatien Grimaud to Regional Design and Korean team, as well as an amazing space negotiation from Nicolas Bernard-Bouissieres.

This is Dior's Les Parfumes first boutique in Korea and the largest in the region.