Tag Heuer introduces new Monaco timepieces with in-house Calibre Heuer 02 and stylishly redesigned bracelets

Swiss luxury watchmaker TAG Heuer presents three new Monaco models, continuing the new chapter in the collection’s history that began in 2019 – a year in which the brand celebrated the iconic timepiece’s 50th anniversary with special-edition releases. These new, impressive 2020 models feature a powerful in-house manufacture movement at their heart, the Calibre Heuer 02, and a stunning, statement design. All three drawing inspiration from the models of the 1970s, and two are presented on a modernised metallic bracelet, recreated especially for them. Such bold stylistic choices continue to establish the Monaco as much more than a heritage piece.

Capturing the essence of the TAG Heuer Monaco

The highlight of these three newcomers is the model with a bold black dial with a sunray-brushed appearance. Its counterpart features a lustrous blue sunray-brushed dial with a red, white and blue colour scheme reminiscent of the original Monaco timepieces of 1969. Both models are presented on a stainless-steel bracelet and feature striking square counters at 3 and 9 o’clock and a red central chronograph seconds hand. The model with the black dial is also available with a black leather strap.

The Calibre Heuer 02 in this timepiece is visible behind the watch’s sapphire crystal caseback and boasts an impressive power reserve of 80 hours. Extending the range of Monaco pieces equipped with this powerful calibre, these new models demonstrate how TAG Heuer combines iconic designs with advanced in-house technology.

A new look thanks to a redesigned steel bracelet

A design feature that might stand out as being unique to these Monaco novelties is the stainless-steel bracelet. It has been nearly two decades since a new Monaco was presented on a metal bracelet. This particular example draws on the H-shaped bracelet that was used for Monaco watches in the early 1970s. The designers wanted to give the 2020 models a new flair and found their inspiration among the archive pieces at the TAG Heuer Museum in La Chaux-de-Fonds. The original steel bracelet has been redesigned to meet today’s standards and improve comfort for the wearer.

“The bracelet is particularly important for any wristwatch – without a good bracelet, the timepiece lacks desirability. For the new Monaco timepieces, we have alluded to its brilliant past with a familiar design and colour while reinforcing that the collection is moving forward with innovative new technology,” says TAG Heuer’s Heritage Director, Catherine Eberlé-Devaux.

True to its original design, the bracelet is wider at the lugs in order to carry the weight of the watch head. It tapers where it wraps around the wrist for improved comfort. The horizontal bars are connected with smaller horizontal links. A butterfly clasp affirms that this bracelet is a work of haute horlogerie. The clasp is engraved with the TAG Heuer shield – another detail that symbolises the Monaco’s place in TAG Heuer’s core collection, and not just as a heritage piece.

After 50 years, the Monaco's story continues with modern interpretations. With every new launch, this iconic timepiece reflects TAG Heuer’s spirit of avant-garde watchmaking and strengthens its reputation as one of the watch world’s most remarkable creations. Coinciding with the 160th anniversary of the brand, the launch of these luxurious Monaco novelties proves that TAG Heuer has already begun writing the next chapter in its history and is taking the Monaco into the future at the same time.

Facts and figures:

TAG Heuer Monaco Chronograph 39 mm Calibre Heuer 02 Automatic

Reference:

- CBL2113.BA0644

Movement:

- Calibre Heuer 02 Automatic

Case:

- Diameter 39 mm

- Polished and fine-brushed stainless-steel case

- Bevelled, domed sapphire crystal

- Sapphire caseback

- Water-resistant to 100 metres (10 bar)

Dial:

- Black Sunray-brushed dial

- 3 counters:

     – 3 o’clock: silver minute chronograph counter

     – 6 o’clock: black permanent second indicator

     – 9 o’clock: silver hour chronograph counter

- Rhodium-plated indexes

- Rhodium-plated hour and minute hands with white Super-LumiNova®

- Red lacquered central hand

- White TAG HEUER printed logo

- Angled date display at 6 o'clock

Bracelet:

- Alternating, three-row stainless-steel bracelet

- Stainless-steel butterfly folding clasp with double safety push button

Available from October 2020

TAG Heuer Monaco Chronograph 39 mm Calibre Heuer 02 Automatic

Reference:

- CBL2113.FC6177

Movement:

- Calibre Heuer 02 Automatic

Case:

- Diameter 39 mm

- Polished and fine-brushed stainless-steel case

- Bevelled, domed sapphire crystal

- Sapphire caseback

- Water-resistant to 100 metres (10 bar)

Dial:

- Black Sunray-brushed dial

- 3 counters:

     – 3 o’clock: silver minute chronograph counter

     – 6 o’clock: black permanent second indicator

     – 9 o’clock: silver hour chronograph counter

- Rhodium-plated indexes

- Rhodium-plated hour and minute hands with white Super-LumiNova®

- Red lacquered central hand

- White TAG HEUER printed logo

- Angled date display at 6 o’clock

Strap:

- Black alligator leather strap

- Stainless-steel folding clasp with double safety push buttons

Available from October 2020

TAG Heuer Monaco Chronograph 39 mm Calibre Heuer 02 Automatic

Reference:

- CBL2111.BA0644

Movement:

- Calibre Heuer 02 Automatic

Case:

- Diameter 39 mm

- Polished and fine-brushed stainless-steel case

- Bevelled, domed sapphire crystal

- Sapphire caseback

- Water-resistant to 100 meters (10 bar)

Dial:

- Blue sunray brushed dial

- 3 counters:

     - 3 o’clock: silver minute chronograph counter

     - 6 o’clock: blue permanent second indicator

     - 9 o’clock: silver hour chronograph counter

- Rhodium-plated indexes

- Rhodium-plated hour and minute hands with white Super-LumiNova®

- Red lacquered central hand

- White TAG HEUER printed logo

- Angled date display at 6 o’clock

Bracelet:

- Alternating, 3-row stainless-steel bracelet

- Stainless-steel butterfly folding clasp with double safety push button

Available from January 2021

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.