Snow-to-Sea Luxury: Introducing The Alps’ First On-Slope Superyacht Advisory Service
Luxferity, 09.12.2025
This winter, Courchevel’s iconic slopes are becoming the unlikely gateway to the world’s most exclusive summer yacht charters. In a pioneering move, European-based yacht brokerage MYSEA and long-established Courchevel concierge & ski specialist Elite Ski Travel announce a strategic partnership offering UHNW travellers a seamless new luxury ritual: planning their summer superyacht holidays while skiing in the Alps.
A First-of-Its-Kind Partnership in the French Alps
Positioned as the only yacht brokerage with a dedicated presence across the French Alps, MYSEA embeds its expertise directly within Elite Ski Travel’s ultra-private network of top-tier ski instructors and concierges. Instead of visiting a Côte d’Azur office, clients can now explore yacht charters between ski runs, over long mountain lunches or in the comfort of their chalet. Casual slope-side conversations evolve naturally into curated Mediterranean or global summer itineraries.
Glacier Blue
Elite Ski Travel: Two Decades of On-the-Ground Expertise
For Aurélia Chrétien Pomès, co-director of Elite Ski Travel, the connection was intuitive.
“With more than 20 years of experience in Courchevel, we’re not just a travel agency, we’re an on-site DMC (Destination Management Company). Our instructors spend entire weeks with the same families, understanding their tastes and lifestyles. Adding MYSEA’s expertise allows us to extend this trust from the mountains to the sea.”
Elite Ski Travel’s deep local knowledge and highly personalised approach made the company a perfect partner for integrating luxury yachting into the winter escape of UHNW families.
A Relationship Built Long Before the Partnership
The alliance originates from a long-standing friendship between MYSEA founder Laurent Roussillon and former yacht captain Frank Benoit, now a yacht charter and sales broker, who spent nearly two decades commanding charter yachts across the Mediterranean and Caribbean. After settling in Courchevel year-round four years ago, Frank quickly saw what the luxury market was missing.
“Courchevel hosts one of the highest concentrations of UHNW travellers in the world,”Frank notes. “Yet there wasn’t a single dedicated yacht broker anywhere in the region. Our philosophy aligns with Elite Ski Travel: total discretion, a personalised service, and building genuine long-term relationships.”
Polar Sky
Winter: The Ideal Moment for Summer Yacht Planning
According to MYSEA’s operational data and Frank’s years as a Captain, 70–75% of the peak summer charter season is booked between December and March. With families relaxed, together, and already thinking ahead, the Alps offer the perfect environment for early planning. This ensures access to in-demand yachts, preferred dates, and privileged upgrades that are often reserved for early bookers. For example, charters during the Monaco Grand Prix, and especially front row berths.
Powerful Client Advantages
- Through this partnership, clients benefit from:
- Priority access to yachts newly added to the fleet
- Quick, bespoke yacht proposals, within hours
- Unparalleled proximity thanks to MYSEA’s presence on the slopes and in chalets
- Exclusive Ski-to-Sea adventures, including:
- Norway “Sail & Ski” under the midnight sun
- Alaska heli-skiing with an expedition yacht
- Patagonia & Chilean fjords
- French Riviera, Greece, Croatia, Turkey & Mediterranean classics
- The service remains entirely mobile, ensuring total privacy and logical integration into clients’ Alpine routines.
Passage De Drake Glacier Blue
A New Era of Year-Round Lifestyle Curation
As UHNW travellers increasingly seek personalized, year-round luxury experiences, MYSEA and Elite Ski Travel deliver a pioneering model: a single trusted advisor managing both their winter and summer holidays.
From the snow to the sea, luxury now flows effortlessly.
