Rains Introduces FOREVER For Autumn Winter 2025 Collection
Luxferity, 10.04.2025
Rains’ tenth runway show was a very personal affair. This season saw the brand pivot from Paris to an off-schedule event held at their newly opened headquarters in Aarhus, Denmark. Where models walked powerfully down rows within the brand’s very own warehouse facility, which became an imposing, raw and industrial backdrop for the FOREVER collection. Authentic working elements, such as the steel shelving, even formed integral parts of the set design. A true example of the brand’s dedication to mixing function and conceptual creativity. Tastemakers from around the world lined the rows as they were introduced to the Autumn—Winter 2025 collection and immersed deeply into the story of Rains.
n-42 Titanium Legacy On Block Bracelet
“It had to be Aarhus. Its weather was the driving factor to launch Rains. It’s where we learned endurance and how to apply it to create rainwear. It had to be the headquarters. Because it’s the truest representation of our brand.” – Daniel Brix Hesselager.
Award Backpack Italian Leather Black
FOREVER stands as a message of modern resilience. Rains asks: how do we weather difficult moments and stay true to ourselves? The answer: by equipping ourselves to confront what comes. Sometimes, this means facing the elements with a little humor—accessories that swallow you entirely in sensorial fleece material—and other times, it takes everything you have to protect yourself against the turbulence. Rains examines this contrast here, in a collection that balances the timeless and the extreme.
Circus Big Bang Bag
“For this show, we were interested in reinventing staples. Balancing the timeless with the extreme. FOREVER icons meet future icons. Showing not only our progression when it comes to silhouettes, but textures, colors, and design innovation, too. There’s a quiet confidence, a subtle boldness. The show itself evolves—starting with our more muted pieces and building up to a louder finale. Ready for the most extreme weather.”Johanne Dindler,Head of Design.
Secret Alloy
FOREVER symbolizes something else: ambition. A continued resilience in a fluctuating industry. Staying faithful to a formula that includes melding technical performance with clean and minimalistic expressions, while finding ways to innovate and drive the urban outdoor category. Robust performance contrasts with fluid creativity, demonstrated by the introduction of a soft textural fleece material to complement the durable, waterproof PU, which runs throughout the collection as a base for experimentation.
v-40 Urban Shadow On Block Bracelet
Function itself becomes the target for this experimentation, stylistically refined to add aesthetic and performance value to consumers. Cabin Bags are accessorised with shoulder straps. Rains’ second-ever product, the Jacket, is recut into a slouchy, mismatched proportion with an oversized collar to elevate its protective purpose.
Midnight Blue Premier Handbag
Zippers become tools for connecting fabric expressions, and the brand’s signature PU fabric is pushed—ruched and structurally transformed into new shapes. Technical fabrics that typically reinforce Rains bags become the protective coating for new Puffer Jackets. Extreme protection presented in Rains’ classically minimalistic approach.
n-42 Cobalt Blue Edition On Hybrid Strap
This collection has been styled by Pernille Teisbaek, a frequent collaborator of the house.
Award Messenger Bag Italian Leather Navy Blue
“We wanted to focus the styling on highlighting the contrasts within the FOREVER collection - the bold silhouettes, alongside the reworked staple pieces and details threaded through. It was important to me to showcase the wearability of the collection - taking a piece that pushes boundaries and bringing it back to where it’ll be worn - in the outdoors.
Photon Sphere
“Having collaborated with Rains for over 9 years, this collection is one of my favourites. It artfully blends utility with design in unexpected ways - and I think it truly reflects the evolution of the brand.” Pernille Teisbaek, stylist.
Award 4-in-1 Messenger Bag Italian Leather Black
Ready-to-wear and accessories featured in these pages will be appearing in Rains Stores and on rains.com worldwide from August 2025.
Fuschia Premier Handbag
m-40 Amber Orange On Horizon Strap
m-40 Serenity Blue On Horizon Strap
m-40 Woodpecker Green On Horizon Strap
Harry Aviator Polarized Sunglasses (Silver / Blue)
