Paul & Shark Presents Its New Deauville Fall/Winter 2025 Capsule Collection
Luxferity, 21.01.2025
On 18 January 2025, during Milan Men’s Fashion Week, Paul & Shark presented the Deauville Fall/Winter 2025 Capsule Collection, a new chapter in the Riviera story that brings with it the emotions of this small Norman town and its sea, where time seems to have stopped in the Belle Époque.
For the occasion, the brand inaugurated the “Paul & Shark Boulangerie” in the heart of the Brera district in Milan, a refined French-style bakery where the scent of baguettes, pain au chocolat and a myriad varieties of bread intermingle with the minimal and timeless taste of the place. A relaxed corner of Deauville where time passes languidly and where you can indulge in a sweet break.
v-40 Stormy Gray On Block Bracelet
The entrance to the “Paul & Shark Boulangerie” conjures up the arrival in Deauville: your eyes close, the still image clear in your mind is like a postcard.
The light breeze lays ripples on the ocean; in the city centre, colourful buildings follow on from one another, reflecting the intertwining of art, history and culture that has made this small port town unique; the chatter of passers-by blends with the cries of seagulls along the streets, creating a truly peaceful scene.
Crossroads Deep Blue
Around the corner, cafés with round tables dot the village’s streets and the aroma of baked goods guides passers-by, locals and tourists towards the central bakery with its windows full of all kinds of bread, croissants, pain au chocolat and viennoiserie: it’s impossible not to stop for a break.
A light blue and white sign catches your eye: “Paul & Shark Boulangerie Deauville.” Bicycles with wicker baskets await at the entrance, ready for deliveries. It’s free to enter, and inside, a portrait of the town of Deauville can be seen. The atmosphere is welcoming and elegant, meticulously curated down to the last detail, poised between heritage and contemporary taste.
Award Backpack Italian Leather Black
The coffee tables are round and illuminated by warm, cosy light. The furnishings embrace the light shades of the sea, paired with those of the wood. The table setting and menus are white and light blue, Paul & Shark’s unmistakeable mark.
The boulangerie also offers breakfast, snacks and light lunches on the go, which are also curated by the brand. There’s something for everyone.
v-40 Blue Dusk On Block Bracelet
The location is inhabited by models who, with their effortless style, wear the iconic pieces of the Deauville FW25 Collection: the design is relaxed and distinctly inspired by the sea.
Refined fabrics, such as cashmere, wool and soft cotton, are the stars, cable-knit pullovers and knit polo-shirts make up timeless aesthetics, and iconic stripes and Paul & Shark blue, together with delicate shades, have not been overlooked.
Purple Storm
The Deauville FW25 Capsule Collection is minimal-chic, perfect for leisure and designed for being worn at the seaside in winter.
This is how the journey of the Paul & Shark Riviera Collection continues, which is stopping in Deauville for this season and capturing all its unique nuances.
Award Messenger Bag Italian Leather Navy Blue
f-41 Liberty Blue On Block Bracelet
La Carte Des Nuages Misty White S
