Pagani Automobili At The I.C.E. 2025: The Dynamic Debut Of The Utopia Roadster
Luxferity, 17.02.2025
Pagani Automobili will take part in The I.C.E. St. Moritz – International Concours of Elegance on Friday, February 21, and Saturday, February 22. This prestigious event in the Engadin Valley gathers collectors, drivers, and enthusiasts from around the world to admire some of the most extraordinary automobiles. This year’s edition will introduce a new format, featuring activities on the enchanting frozen lake and an extensive program of experiences throughout the Swiss town.
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On the lake, the static and dynamic exhibition of the Utopia Roadster and Huayra Epitome.
Among the most anticipated highlights is the dynamic debut of the Utopia Roadster—the latest creation from the Modenese Atelier, the result of continuous research blending advanced technology with timeless design. The showcased model embodies Horacio Pagani’s vision, a tribute to the past projected into the future. Its body, finished in glossy Verde Mara, draws inspiration from the model car he built as a child in Argentina—still preserved at the Horacio Pagani Museo—enhanced by Grigio Montecarlo details. The SuperSilver wheels add a touch of refined elegance. The cockpit envelops the driver in warm woven Cacao leather, enriched with beige stitching. The wooden gear knob and black and light bronze dials evoke timeless craftsmanship.
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The Huayra Epitome will also be displayed in both static and dynamic form. This one-off Hypercar comes from Grandi Complicazioni, the division dedicated to ultra-limited series projects that push the boundaries of technology, entrusted to only a handful of the world’s most skilled artisans.
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The Salotto Pagani, at the heart of St. Moritz.
In the center of St. Moritz, Pagani will inaugurate an exclusive Salotto, a lounge area where a Huayra R and a Zonda S will be showcased. The setup will also feature a dedicated space for Modena Design and an area reserved for the Pagani store.
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The Huayra R is a track-only Hypercar designed to deliver uncompromising performance. The displayed model boasts an aggressive yet sophisticated configuration. Its Grigio Silver Puro bodywork is accentuated by glossy Verde Firenze details, such as the mirrors and the stripe on the roof scoop. The personalized number 19 dominates the side panels. Silver wheels frame Olympus Bronze brake calipers, while the interior features Dark Grey Alcantara with tone-on-tone stitching. The Huayra R is one of the Track Hypercars eligible for the exclusive Arte in Pista program, a select club for true adrenaline enthusiasts. In 2025, Arte in Pista will reach its fourth season, solidifying its status as a permanent event for Pagani Track Hypercar owners.
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The Zonda S 7.3, chassis number 20, debuted at the 2003 Geneva Motor Show. This particular model stands out with its Blu Francia exterior and ivory and nubuck leather interior. It also features exclusive wheels with blue-painted spokes—a unique detail created specifically for this car. Initially built to a customer's specifications, it was later reacquired by Horacio Pagani to preserve its history and maintain its deep connection with the Pagani Atelier.
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A section of the Lounge will be dedicated to Modena Design, the Pagani Group company specializing in high-precision CNC machining. To illustrate this extraordinary process, visitors will have the opportunity to discover how the Pagani Utopia steering wheels are created: starting from a 43 kg (95 lb) aluminum block, meticulous craftsmanship transforms it into a finished component weighing just 1.74 kg (3.8 lb). For the first time, The I.C.E. will also host the Pagani store, an exclusive showcase featuring accessories, fine leather goods, and exquisite scale models. A unique opportunity to immerse oneself in the world of excellence and craftsmanship that defines the Atelier Pagani.
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