New From Fenty: Buff Ryder Exfoliating Body Scrub

Buff the rough + bring the smooth with a gentle blend of sugar, salt + superfine sand, plus decadent oils that leave skin nourished + soft.

Get Caribbean skin straight from the shower with NEW Buff Ryder Exfoliating Body Scrub. This luxurious tropical-inspired body scrub gently exfoliates while conditioning to refine, renew, and reveal silky smooth skin. Inspired by Rihanna’s hometown beaches, Buff Ryder smooths and exfoliates with a gentle but effective blend of sugar, salt, and actual superfine sand. Packed with decadent tropical oils for a nourishing touch, Buff Ryder leaves skin looking and feeling smooth, polished, and pampered.

Like a true island gyal, Rihanna values healthy-looking, glowing skin from head to toe and growing up, used the sand from the beaches of her native Barbados to exfoliate her body. She later dreamed of creating a body scrub that gave her the same effective exfoliating results that sand did without feeling stripped of moisture. Enter Buff Ryder’s luscious texture that melts into skin and easily rinses clean—without leaving any residue. Designed for all skin types and powered by Caribbean-inspired ingredients including Barbados cherry, coconut oil, and pomegranate, papaya, and pineapple enzymes, Buff Ryder’s formula is the ideal balance of both gentle and effective exfoliants. Rihanna is never one to skimp on the sensorial experience, so this indulgent body scrub boasts a warm, deliciously tropical scent. And, like all Fenty Skin products, Buff Ryder’s packaging is sleek and earth-conscious – the tube is recyclable and is made with 14% post-consumer recycled material. The formula is also clean, vegan, gluten-free, and cruelty-free.

“It’s no secret that I feel most at home on the beaches of Barbados. I’m so inspired by its natural beauty and wanted to create a body scrub that features actual sand like I used to use growing up to get that healthy glow on my body.” - Rihanna

HOW TO:

• Massage on wet skin in the shower. Rinse off and follow with Butta Drop Whipped Oil Body Cream for the ultimate body care routine.

MADE WITH:

• Sugar, sea salt, superfine sand, and avocado powder exfoliants: To polish and smooth skin
• Pomegranate, papaya, and pineapple enzymes: Exfoliate and help renew skin
• Coconut oil: Hydrates, softens, and infuses skin with fatty acids
• Shea butter: Helps deeply condition and maintain the moisture barrier
• Barbados cherry: Conditions and softens

EARTH-CONSCIOUS DETAILS

• The tube is made with 14% PCR (aka post-consumer recycled material) and is recyclable depending on your region; check your local guidelines
• When you’re done, cut open the tube, scoop out (and enjoy!) the last of the body scrub and rinse the tube. Then, separate the cap and the tube and recycle both.
• Streamlined packaging—no outer box or shrink wrap

Buff Ryder Exfoliating Body Scrub (27€) is launching online and in-store only at Sephora, on July 9^th, 2021.

FENTY SKIN IS 100% CLEAN, VEGAN, GLUTEN-FREE, AND CRUELTY-FREE.