WHAT MOVES YOU, MAKES YOU - Montblanc launches 2021 brand campaign featuring Global Mark Maker Chen Kun
Luxferity, 07.05.2021
Montblanc launches its 2021 brand campaign - WHAT MOVES YOU, MAKES YOU – featuring Chen Kun, Montblanc’s Global Mark Maker, wearing the new iconic Montblanc 1858 Geosphere Limited Edition 1858. The campaign continues to encourage people to keep challenging themselves and break boundaries, by articulating Montblanc’s brand belief that everyone can leave a mark.
In the Campaign, Chen Kun is seen sporting the Montblanc 1858 Geosphere Limited Edition 1858. Inspired by the explorations of legendary mountaineer Reinhold Messner, the new Montblanc 1858 Geosphere Limited Edition 1858 pays tribute to his five-week solo trek across the Gobi desert in 2004. The case back unveils a unique engraving that shows the Gobi Desert’s famous Flaming Cliffs, also known as Bayanzag, that were on Messner’s route across Northern Asia. Made of titanium, the decoration is engraved and polished by laser. The vivid colours are created with laser-generated oxidation, with the level oxidation determining the final colour obtained (and desired). Montblanc is one of the few Maisons making using this technology on such a large surface.
The new Montblanc 1858 Geosphere Limited Edition 1858
Montblanc reintroduced itself to the world last year through the new global brand campaign – WHAT MOVES YOU, MAKES YOU. The campaign highlights authentic stories supporting the idea that following your passion defines you as a person, and captured the inspiring journey of Chen Kun. He perfectly embodies the values of a Montblanc Mark Maker, constantly pushing boundaries, finding new ways to give back to his community, while also pursuing his love for creativity.
Through the 2021 brand campaign, kicking off in China starting Apr.12th and rest of the world on May 10th, the ‘Maison of Luxury Business Lifestyle’ aims to further reiterate their brand belief, inspiring a new generation of leaders and professionals to achieve their full potential as they journey through life led by passion and purpose.
About Montblanc
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.
