Missoni officially opened its second UAE boutique in the Fashion Avenue extension of the Dubai Mall

Missoni officially opened its second UAE boutique in the Fashion Avenue extension of the Dubai Mall; a top-tier destination offering a five-star experience to the global, luxury fashion consumer. 

The new 146m2 space was conceived through the evolving collaboration between Angela Missoni and Spanish designer Patricia Urquiola; unveiling a revamped design concept that reinterprets the brand’s signature codes in a contemporary, novel, and vibrant way. It is within this luminous and intimate environment that the meticulously-crafted Womenswear, Menswear and Accessories collections take center stage.

The rose-copper façade becomes a distinguishing characteristic of the space amidst the sleek white and grey-veined marble structure that houses it; beckoning one to enter the boldly colourful, eclectic, and nonchalant world of the Maison. Upon entrance, one is transported into a sensorial play on texture, pattern and colour. 

Guests are greeted by a centrepiece wall that recreates Missoni’s iconic chevron patterns using multicoloured acrylic panels. This motif continues in the chevron parquet flooring, while frosted rose and bronze-tinted glass help delineate the space and serve as tasteful backdrops to the collections showcased throughout on multi-level platforms.