Maserati & Acqua Di Parma: A Luxurious Collaboration Celebrating The Art Of Travel

Luxferity, 18.09.2025

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Maserati & Acqua Di Parma: A Luxurious Collaboration Celebrating The Art Of Travel

Maserati & Acqua Di Parma: A Luxurious Collaboration Celebrating The Art Of Travel

Two of Italy’s most iconic names, Maserati and Acqua di Parma, unite in a collaboration that defines modern luxury through the timeless Italian philosophy of La Dolce Vita. The Acqua di Parma x Maserati Collection is a celebration of Italian craftsmanship, automotive excellence, and the refined art of travel—a sensory journey designed for the world’s most discerning travelers.

Maserati & Acqua Di Parma: A Luxurious Collaboration Celebrating The Art Of Travel

A Journey of Italian Elegance

Maserati has long embodied the spirit of grand touring, creating cars that transform every drive into an immersive journey. In parallel, Acqua di Parma has elevated everyday rituals into refined sensory experiences, crafting fragrances and lifestyle objects that epitomize sophisticated Italian style.

Together, the two houses present a shared vision of The Art of Travel—one that marries performance with elegance, innovation with tradition, and design with emotion.

Maserati & Acqua Di Parma: A Luxurious Collaboration Celebrating The Art Of Travel

The Acqua di Parma x Maserati Collection

At the heart of this collaboration lies a series of bespoke objects, conceived to bring a new dimension of refinement to travel.

  • Andiamo Car Diffuser – A statement piece in Acqua di Parma’s signature yellow, adorned with both the Maison’s emblem and Maserati’s iconic Trident. This modern diffuser elevates car interiors into refined spaces, combining design innovation with effortless functionality.
  • Passepartout Leather Charm – Crafted in genuine leather with yellow stitching and a Maserati logo, this discreet luxury charm contains a 12ml Colonia Eau de Cologne, making it the perfect companion for elegant travel.
  • Art of Travel Coffret – A limited-edition masterpiece presented in Acqua di Parma’s iconic hat box. The set includes the special-edition diffuser, a Luce di Colonia refill, and exclusive Maserati blue nappa leather driving gloves with yellow piping—produced in only 100 pieces worldwide.

A Contemporary Sensory Experience

Designed with innovation in mind, the Andiamo Car Diffuser reflects Acqua di Parma’s timeless design codes while seamlessly adapting to Maserati’s contemporary interiors. Its circular form recalls Acqua di Parma’s heritage hat boxes, while the diffuser’s magnetic attachment system ensures simplicity and elegance.

Maserati & Acqua Di Parma: A Luxurious Collaboration Celebrating The Art Of Travel

Activated through the car’s ventilation system, the diffuser releases fragrances that transform every drive into an olfactory journey. With replaceable refills, travelers can select their preferred scent for each voyage—making the experience truly personal.

Exclusivity and Availability

The Acqua di Parma x Maserati Art of Travel Coffret is available in a strictly limited edition of just 100 pieces, sold exclusively at Acqua di Parma boutiques in Milan, Rome, Saint-Tropez, and Paris.

Maserati & Acqua Di Parma: A Luxurious Collaboration Celebrating The Art Of Travel

The Andiamo Car Diffuser will be available at Maserati showrooms worldwide and through Acqua di Parma’s boutiques and online store—an invitation to collectors and aficionados to discover this unparalleled collaboration.

This partnership encapsulates the essence of Italian luxury: the meeting of tradition, innovation, and artistry, where every detail is designed to transform travel into an unforgettable experience.

Maserati & Acqua Di Parma: A Luxurious Collaboration Celebrating The Art Of Travel

Maserati & Acqua Di Parma: A Luxurious Collaboration Celebrating The Art Of Travel

Maserati & Acqua Di Parma: A Luxurious Collaboration Celebrating The Art Of Travel