La Maison Guerlain
Guerlain, 06.05.2020
Our Purpose
We have been creating exceptional Fragrance and Beauty products since 1828 and we strive to preserve, develop and pass on this unique heritage to future generations. We commit and act In the Name of Beauty for our customers, In the Name of Beauty for our creations and In the Name of Beauty for the planet. We involve and unite (clients, partners, companies that share the same vision) in order to imagine and shape a more beautiful and responsible world together.
Guerlain X UNESCO
1853, our founder, Pierre-François-Pascal Guerlain, created Eau de Cologne Impériale for Empress Eugénie, to celebrate her marriage to Emperor Napoleon III. He decorated the bottle with the bees of the Empire. Since then, bees have permeated the history of Guerlain. The bee became the symbol of our House, inspiring our designs and driving our commitment to sustainable development. October 17th, Paris. Continuing our long-lasting commitment to biodiversity, and most notably to the bee, our House announces a partnership with UNESCO to train new beekeepers, create beekeeping affiliates across the world and measure the benefits of the pollination in the biosphere reserves.
In The Name of Beauty
Fully aware of its social and environmental responsibilities, Guerlain integrated sustainable development into its company strategy back in 2007. Presented in a formal Charter, Guerlain's sustainable development is driven by its Board of Directors, which is guided by a Steering Committee made up of representatives from each of the House's areas of expertise. The approach is shared by all our employees, customers, suppliers and more broadly by society in general. The Guerlain approach to Sustainable Development is based on four key challenges: biodiversity, eco-design, climate and solidarity.
Biodiversity
Raw materials have always been a source of inspiration and innovation for our House. Being fully involved in the protection of biodiversity means guaranteeing the longevity of our creations and know-how. As a responsible company, it also means helping to protect these resources for future generations.
Eco-Design
We make a point of developing our products with a view to limiting their environmental impact throughout their life cycle, from the design process through to the end of their lives.
Climate
Reducing its carbon footprint will be the biggest challenge that Guerlain has to face in the years to come. For a high-performance company in an industry like ours, the design and transportation of products is a major challenge. Setting ourselves the objective of halving our carbon footprint by 2020, while aiming to be carbon neutral by 2028 is a difficult and engaging challenge.
Social Responsibility and Solidarity
Our Company considers social responsibility as being key; this means looking beyond its interests and supporting associations whose projects reflect the Company's values. Since 2015, Guerlain set aside the "Journée Engagée" (commitment day), which was on a volunteer basis, and teams committed to it in terms of an environmental or social challenge that needs to be resolved. In France, we are strengthening our support for three associations: Belle & Bien, Restos du Cœur and the Laurette Fugain association.
Made in France
Since 1829 when it first began, Guerlain has always retained its production in France. The tradition lives on at our two production sites: Orphin, which is given over to fragrance, and Chartres, which makes Skincare and Make-up. Both sites benefit from the blending together of artisan know-how and cutting-edge technology. Guerlain's exceptional know-how has been singled out, and the House has been awarded the "Living Heritage Company" label from the French Ministry for the Economy and Industry.
The Culture of Beauty
For almost two centuries, Guerlain has been in love with everything that beauty encompasses. Thrilled at the idea of an ingenious new pencil stroke. Delighted at each step of creative daring. La Petite Robe Noire, L’homme Idéal, Terracotta, Météorites, Orchidée Impériale and Abeille Royale are all testaments to that. Guerlain strives to enhance women, all women. Renowned or anonymous, all of these women are the House’s eternal muses, whose beauty, personality and freedom have inspired each of Guerlain’s fragrance and cosmetic creations.
Five Generations of Perfumers
A story of creative daring and transmission, talent, and know-how. Thierry Wasser, the House's Perfumer, is now the fifth generation of Guerlain Perfumers. He travels the world looking for the most exclusive raw materials and composes the House's olfactory symphonies. Make-up Maestro Olivier Echaudemaison has the unique talent of being able to create "must-have" products that reveal the beauty within each woman, without transforming her. His creative prowess has been making waves throughout the House since 2000, and he expresses the full scope of his talent in the most diverse artistic disciplines. Doctor Frédéric Bonté heads up scientific research at Guerlain, where our teams study what nature does best to formulate the finest skincare products.