Luis De Javier Redefined Fashion With A 24-Hour Live Immersive Showcase In Paris

A 24-Hour Fashion Experience in Paris

Spanish designer Luis de Javier redefined what a luxury fashion presentation could be with his groundbreaking Spring/Summer 2026 collection, unveiled through a 24-hour live-streamed experience in Paris.

For an uninterrupted day and night, audiences around the world were given exclusive access to the designer’s creative process. From the final fittings of the collection’s couture looks to the shooting of the campaign and e-commerce visuals, every moment was captured live, offering a radical transparency rarely seen in the fashion industry.

Fashion Meets Performance and Transparency

Far from a traditional runway show, the experience unfolded as a fusion of fashion, performance, and raw creativity. Luis de Javier invited his audience into the highs and lows of creation: “We were not performing fashion, we were living it. Everything was visible — from the most beautiful moments to the ones where we were pulling our hair out. That’s how things truly get made,” shared the designer.

This commitment to authenticity resonated with a new generation of fashion enthusiasts seeking intimacy, honesty, and innovation from luxury brands.

A Pioneering Parisian Event

Programmed off-schedule during Paris Fashion Week, the event, titled “24 Hours of Love and Labour”, was hosted in the heart of the French capital. Guests could either attend in person or watch the live broadcast via the brand’s official website, creating a unique dual experience of physical and digital immersion.

The initiative underscored Luis de Javier’s reputation as one of the most daring voices in contemporary fashion, pushing boundaries not only in design but also in the way couture is presented to the world.

Reimagining The Future of Luxury Fashion

Luis de Javier’s SS26 live showcase marked a bold statement: luxury is no longer confined to exclusivity behind closed doors, but thrives in transparency, inclusivity, and connection. By inviting the world into his atelier for 24 hours, he created a new paradigm for how fashion can be experienced — both timeless and of the moment.

With this unprecedented project, Luis de Javier continues to challenge conventions and reinforce his position among the most innovative talents shaping the future of luxury fashion in Paris and beyond.