Loro Piana Honors New York At Bergdorf Goodman With Exclusive Installation

Loro Piana, the iconic Italian luxury brand synonymous with understated elegance and craftsmanship, celebrates its longstanding connection with New York City through an extraordinary installation and exclusive product collection at the legendary Bergdorf Goodman.

The immersive installation, visible in both the men’s and women’s window displays and along the department store’s façade, interprets Loro Piana’s pursuit of the unique in a playful yet sophisticated manner, spotlighting both finished pieces and raw materials. A bespoke personalization service complements the experience, offering guests the opportunity to customize the Maison’s iconic Grande Unita scarves and Plaid Unito under expert supervision.

Artisanal Excellence Meets Art Déco Elegance

Loro Piana’s specially designed window displays pay homage to the Maison’s craftsmanship, blending playful creativity with decades of tradition and meticulous attention to detail. The Art Déco-inspired aesthetic channels the brand’s historical values, celebrating a legacy that dates back to 1924. Rich gold, brown, and green tones set the stage for handcrafted wood figurines that trace the journey from raw fibers to luxurious fabrics.

Highlights include:

• Masters of Fibers: Depicting cashmere goats’ raw fibers transported to Italy for transformation into exquisite fabrics.
  
  
• Baby Cashmere Fantasy: Feather-light goats float in a cloud-filled sky, showcasing Loro Piana’s delicate textiles.
  
  
• Thistle Motif Tribute: A nod to the Maison’s emblem since 1951, historically used to brush the finest fabrics in Quarona.
  
  
• New York Skyline & Artisans: Miniature craftspeople inspect textiles under magnification, emphasizing meticulous quality control.
  
  
• Exclusive Foulard Display: Bergdorf Goodman-exclusive scarves feature stylized thistle motifs against a green backdrop, highlighting Loro Piana’s global fiber sourcing.
  

The men’s department windows showcase vintage cars, fiber bales, and woven interpretations of Pier Luigi Loro Piana’s mantra, “Luxury is inextricably linked to quality”, culminating in an homage to the first Loro Piana Concept Store’s fabric displays.

Animated Façade: A Cityscape Tribute

Bergdorf Goodman’s façade is transformed with a bespoke animation narrating Loro Piana’s journey from Quarona, Piedmont, to New York City. The Art Déco-inspired visuals highlight geometric thistle motifs and celebrate the Maison’s enduring values, creating a dynamic interplay of light and architecture that embodies both presence and prestige.

Exclusive Products & Personalized Luxuries

In conjunction with the installation, Loro Piana unveils exclusive offerings available only at Bergdorf Goodman. Standout pieces include:

    • Men’s Overshirts: Softly structured wool in warm rust tones exuding relaxed sophistication.
    • Women’s Cashmere Ensembles: Figure-flattering gray sets paired with whimsical animal-print hats.
    • Colorful Accessories: Collections showcase signature reds, beiges, and versatile neutrals.

The pinnacle of this curated experience is the personalization service for the Grande Unita scarves and Plaid Unito, crafted from luxurious cashmere in a palette ranging from earth tones to vivid accents. Guests may have their initials embroidered, creating a one-of-a-kind luxury statement.

A Legacy Intertwined with New York

New York City holds a special place in the heart of Loro Piana, shaping the Maison’s evolution from traditional weaver to luxury icon. Since the opening of the first New York branch in 1989 and the Concept Store in 1994, the city has inspired the Maison’s artful window displays and collections. Bergdorf Goodman has been a key partner since the 1990s, first featuring Loro Piana accessories and later hosting a dedicated shop-in-shop with exclusive pieces.