Loro Piana Unveils Its New Fall/Winter 2025-2026 Campaign
Luxferity, 18.09.2025
Loro Piana reveals its Fall/Winter 2025-2026 ADV Campaign, a poetic celebration of artistry and refined living. Photographed by Mario Sorrenti in the South of France, the imagery captures an intimate dialogue between fashion, heritage, and art at the legendary Villa Santo Sospir, once home to avant-garde French artist Jean Cocteau.
Following the house’s Spring/Summer 2025 campaign shot in Brazil, this new chapter completes Loro Piana’s artistic narrative by weaving together the world of fine art and the Maison’s pursuit of timeless elegance.
Lace Up Cady Jumpsuit
A House of Artistry: Villa Santo Sospir
Nestled on the French Riviera, Villa Santo Sospir is far more than a location—it is a living canvas. Cocteau’s “tattooed walls,” adorned with free-hand murals over a decade, evoke a spirit of bold creativity. The villa was a gathering place for luminaries such as Pablo Picasso and Henri Matisse, making it a fitting stage for Loro Piana’s exploration of artistry, excellence, and community.
Here, the villa’s murals and sweeping sea views mirror the Fall/Winter 2025-2026 Collection, which draws inspiration from painterly landscapes, watercolor palettes, and the harmony of nature.
Trim Embellished Cotton Short Dress (Cv)
The Cast and the Mood
Models Alix Bouthors, Leon Dame, Long Li, Awar Odhiang, and Binx Walton embody a sense of refined spontaneity. They wander through Cocteau’s home as if through an open-air gallery, discovering murals, columns, and fireplaces adorned with the artist’s signature work.
Captured in natural light, the imagery evokes a familial intimacy, where Loro Piana’s silhouettes—clean, fluid, and timeless—are interpreted with effortless nonchalance and subtle irreverence.
Marchesa Orange Crochet Dress
The Collection: A Painter’s Journey
The Fall/Winter 2025-2026 Collection continues Loro Piana’s dedication to craftsmanship, purity of design, and harmony with nature. Each garment is a chapter in a broader narrative—linking landscapes across the world with the Maison’s heritage.
This season, the brand explores “The Way We Were”—not as nostalgia, but as a reaffirmation of enduring values: excellence, artistry, and savoir-faire. Painterly inspirations, organic shapes, and tactile textures flow across the collection like brushstrokes in a master’s studio.
Jersey Long Dress (Marchesa Orange)
A Shared Obsession with Perfection
At the intersection of art, architecture, and fashion, the new campaign is a celebration of time, mastery, and artistry. Loro Piana’s garments, Cocteau’s creative spirit, and the villa’s artistic history converge in a story that resonates with the luxury connoisseur’s eternal pursuit: living beautifully and authentically.
The Fall/Winter 2025-2026 Campaign is more than a visual narrative—it is an invitation to step into a world where craftsmanship and artistry are seamlessly entwined.
