Hermès unveils the metamorphosis of its store in Lugano, Switzerland

Hermès reopened its newly renovated store in the heart of the Swiss-Italian city of Lugano. With this metamorphosed and enlarged space located in the city’s historic centre and dynamic pedestrian artery - Via Nassa, Hermès reaffirms its commitment to its location in southern Switzerland and its close relationship with its faithful customers.

After nine months of renovation the new store invites visitors to discover the diversity of the Parisian house’s creations in a brighter and larger retail space of 200m2 which enables the Hermès objects to display the fruit of the alliance of inventiveness and expert know-how to the fullest extent.

Hermès has been present in the city of Lugano for sixty years and has occupied the same building since its inception. The Parisian architecture agency RDAI has been entrusted with preserving Lugano’s unique Swiss-Mediterranean atmosphere and local charm while showcasing the city’s exceptionally innovative architectural expertise. Assuredly, the renovated store enables guests to wander through the extensive universes of the Maison in a warm and intimate haven which echoes Lugano’s Italian influences.

At street level, the several large windows offer visitors a glance into the store. Upon entering, guests are greeted by the House’s ex-libris mosaic inspired by the Faubourg Saint-Honoré Parisian flagship store and discover the areas dedicated to fragrances, women’s and men’s silk collections, and watches. Further on, a space dedicated to the home universe and the jewellery collection offer a more intimate atmosphere.

Featuring a warm terracotta stucco wall, the store now offers a more luminous space which frames the new and elegant stone staircase leading to the first floor.

Upstairs, customers dive into Hermès’ leather and equestrian universes, as well as the women’s and men’s ready-to-wear and shoes collections displayed in an intimate setting. Warm wooden floors, yellow ochre and toffee coloured rugs recall the convergence of pre-Alpine mountains and Mediterranean shores.

This transformed store presents a new perspective on Hermès’ spirit, binding the traditional yet innovative essence of Lugano and Hermès’ creativity and fine craftsmanship.