Fear Of God Presents The 2023 – 2024 Athletics Season
Luxferity, 29.11.2023
Fear of God reveals the season opening campaign for Athletics. The campaign and new brand extend the preexisting spirit and foundation of Fear of God. Photographed by Nadav Kander in Los Angeles under the creative direction of Jerry Lorenzo.
Built and engineered by adidas - “The Brand with the Three Stripes” - Fear of God Athletics completes the brand architecture of Fear of God, which was established in 2013.
The house is built to mirror the very nature and design of the highest being, where there is both unity and diversity in the trinity. The simplicity and complexity of “three in one” reflects the heart and intention of the Fear of God house and our products. Fear of God, ESSENTIALS and Athletics, three pillars in one.
Ahead of the launch on Fearofgod.com and the adidas CONFIRMED app on 12/3, Fear of God will host The Athletics Atmosphere in Los Angeles. The immersive experience will bring a complete understanding of the eternal perpetuity of Athletics.
The Athletics Atmosphere – Los Angeles: November 30th – December 3rd (11am – 6pm)
Launch on Fearofgod.com + adidas CONFIRMED app: December 3rd (7am PT)
Launch at select adidas DTC Stores: December 6th
