Eton Welcomes Maggie Gyllenhaal: A New Chapter Of Elegance And Expression
Luxferity, 27.10.2025
Eton Welcomes Maggie Gyllenhaal: A New Chapter Of Elegance And Expression
The Art of Reframing Menswear
Photographed by Gray Sorrenti, the Eton x Maggie Gyllenhaal campaign unfolds as an intimate visual narrative—an exploration of power, identity, and effortless modernity. Across four shirts designed exclusively for her through Eton’s Custom Made service, Gyllenhaal transforms the classic dress shirt into an emblem of self-expression.
The Petit Wave (Lizard, Black)
Her portrayal—equal parts director, muse, and storyteller—infuses the traditional menswear staple with a distinctly personal rhythm. The crisp shirt becomes both canvas and character, offering a fresh vision of femininity within the frame of masculine codes.
Elie Saab Leather Pumps (Black)
“Maggie embodies everything we admire: intellect, artistry, and a fearless sense of self,” shares Janelle Hallberg, Brand and Communications Director at Eton. “She represents the shift in menswear—a move toward individuality, relevance, and cultural depth.”
Cotton Silk Shawl (Dark Grey)
The New Code of Refinement
In Gyllenhaal’s world, style transcends aesthetics—it becomes philosophy. Each portrait captured by Sorrenti evokes the serene strength of a woman redefining elegance on her own terms.
An audacious woman in a man’s shirt.
A director in full creative control.
A wardrobe anchored by intent.
These are the new dress codes for a modern age—where intellect meets allure, and timeless tailoring finds new resonance.
The Petit Wave (Black)
A Legacy Reinvented
Founded in 1928, Eton has long epitomized Scandinavian precision and craftsmanship. Today, it continues to evolve, collaborating with cultural voices who expand the language of menswear. Maggie Gyllenhaal stands as a natural extension of that legacy: thoughtful, visionary, and unafraid to disrupt.
Flowering Necklace
Her partnership marks more than a campaign—it’s a statement of direction. One that celebrates authenticity, craftsmanship, and the courage to reinterpret tradition.
Flowering Earrings
Discover More
Explore Eton’s Custom Made experience, discover the brand’s heritage of craftsmanship, or view the complete Eton x Maggie Gyllenhaal campaign at etonshirts.com.
