Chanel Re-opens Its Boutique In Saint-Tropez
Luxferity, 05.05.2025
Completely redesigned last year by the architect Peter Marino, the CHANEL boutique in Saint-Tropez, located in the heart of the iconic Villa La Mistralée, is reopening its doors for the summer season.
A veritable invitation to sit back and relax, this boutique, designed to resemble a holiday home, evokes both the spirit of Saint-Tropez and the décor of La Pausa, Gabrielle Chanel's legendary villa in Roquebrune-Cap-Martin.
Blue Sky Big Bang Handbag
On entering, the first space showcases bags – from the iconic 11.12 and 2.55 designs to the new CHANEL 25 bag – as well as accessories, scarves, costume jewellery and eyewear. On the first floor dedicated to Ready-to-Wear, the Spring-Summer 2025 collection, the CHANEL Coco Beach line and the 2024/25 Métiers d'art collection will be showcased one after another throughout the summer months. A selection of timepieces, such as the iconic J12 and the emblematic Première and BOY.FRIEND, along with the COCO CRUSH, Camélia, Comète and N°5 jewellery collections, will also be on display all season.
Deep Black Big Bang Go Handbag
The visit is punctuated by works of art and furniture created by Georges Noël, Agnès Debizet and Johan Creten, as well as ceramics by Pablo Picasso, a personal friend of Gabrielle Chanel. Numerous sculptures of the lion, recall the couturière's astrological sign.
Bloody Mary Big Bang Go Handbag
This year, the pool house, surrounded by a verdant Mediterranean garden, has been redecorated in a relaxed, pop style, in the colours of the House's summer collections: pink and apricot-painted wooden walls, waxed concrete floors, big screens, as well as raffia and rope details. Striped poufs and cushions with black piping echo the contrasting braid and the swimsuits to be found in the CHANEL Coco Beach 2025 collection.
Big Bang Blue Bag
CHANEL Saint-Tropez
1 avenue du Général Leclerc
83990 Saint-Tropez
+33 (0)4 94 49 07 47
Monday to Sunday from 11am to 1:30pm and from 3pm to 7:30pm
Credits:
Copyright CHANEL
