Bvlgari Parfum X Five Zurich Collaborate For A Sensorial Summer Experience
Luxferity, 23.05.2024
Switzerland’s ultimate lifestyle and entertainment destination, FIVE Zurich announces its exclusive collaboration with BVLGARI PARFUM for a sensational summer experience. From June to August 2024, FIVE Zurich’s iconic, outdoor Social Pool will transform into an olfactory oasis inspired by the launch of the brand-new BVLGARI ALLEGRA fragrance: Chill & Sole.
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BVLGARI ALLEGRA Chill & Sole captures the sunny essence of the Mediterranean, inviting guests to indulge in life’s simplicity. With its fresh notes of Italian citrus and orange blossom, this fragrance evokes moments by the sea, where thoughts are soothed under the sun’s rays. Created by master perfumer Jacques Cavallier, this captivating eau de parfum combines the freshness of citrus with the comforting warmth of musks and white amber.
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Framed against the dazzling city centre, FIVE Zurich, where legends like Elton John, Grace Jones, The Who and Rihanna have partied for decades before, invites guests to immerse and indulge in a BVLGARI ALLEGRA inspired scented Mediterranean paradise, where every moment is a vibrant celebration of summer in its stunning outdoor pool.
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Gifts and treats from BVLGARI PARFUM greet guests on arrival, setting the tone for an alluring escape. Luxuriate in all-day pool parties set to the energetic rhythm of live DJ beats, as you sip, savour and cool off with an array of refreshing summer cocktails, each inspired by the fragrance collection. From a tantalizing mix of rum, elderflower, ginger and fresh citrus in Chill & Sole, a fragrant fusion of Aperol, yuzu and raspberry in Fiori D'Amore to the floral, sweet magic of Ma'Magnifica’s blend of gin, blueberry, and violet and Passegiata’s fresh, creamy mix of tequila, spicy triple sec and orange, it’s the perfect accompaniment for a sunkissed day by the pool. And nothing says summer like a refreshing ice cart of popsicles, bursting with vibrant flavours of elderflower, mandarin, raspberry, and jasmine.
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Kickstarting with an opening party on 31st May elevated with fashion illustrations by Aldo Sacchetti, BVLGARI PARFUM and FIVE Zurich invite guests to revel in the essence of summer's joy from June to August 2024.
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