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Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

Luxferity, 20.10.2025

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Australian luxury fashion house Aje marked a defining moment in its global evolution with a spectacular debut at Paris Fashion Week, unveiling the 2026 Summer Runway Collection – REBEL REBEL.

Presented by co-founders Adrian Norris and Edwina Forest, Aje’s Paris debut at the Palais de Tokyo was a poetic union of art, sculpture, and modern femininity, proudly supported by the Fédération de la Haute Couture et de la Mode. The show illuminated the raw beauty of Australia through refined tonal layers, architectural silhouettes, and an avant-garde spirit that resonated deeply within the historic Parisian setting.

Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

A Defining Chapter for Australian Luxury

“Presenting at Paris Fashion Week marked a defining moment in Aje’s evolution,” said Adrian Norris, Co-Founder and CEO. “After 17 years of building Aje, showing in Paris is a pivotal milestone for us as we continue to grow globally.”

Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

The event signified more than a debut — it was a statement of intent, positioning Aje among the global vanguard of contemporary luxury fashion. The collection’s sculptural approach to form and fabric echoed the brand’s DNA: raw beauty, effortless femininity, and refined modernity.

Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

Inside the 2026 Summer Runway: “REBEL REBEL”

Drawing inspiration from avant-garde artists of the 20th century, the REBEL REBEL collection reinterpreted Aje’s signature codes through a daring exploration of proportion, texture, and movement.

Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

The runway unfolded as a living gallery of wearable sculptures — pieces shaped in hand-pleated organza, layered silk, and tonal cascades that floated with modern ease. Every detail paid homage to artistic rebellion: sculpted draping, fluid architectural lines, and unexpected contrasts that spoke to Aje’s balance of rawness and refinement.

Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

A Vision Rooted in Paris and Beyond

“Paris holds a deeply personal place in our journey,” reflected Edwina Forest, Co-Founder and Creative Director. “It represents both a homecoming and a bold step forward as we continue our global expansion.”

Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

International guests included Jessie Andrews, Giovanna Ewbank, Olivia Jade, Tina Kunakey, Lena Perminova, Julia Restoin Roitfeld, Emili Sindlev, Pernille Teisbaek, and Phoebe Tonkin, underscoring Aje’s rising prominence among global tastemakers.

Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

Beauty Direction: Effortless Individuality

Under the creative direction of Renya Xydis, Wella Professionals ANZ Creative Director and ghd Creative Artist, hair artistry mirrored the show’s duality of structure and spontaneity. “It’s a celebration of Australian creativity on the world stage,” said Xydis. “Every look amplified Aje’s effortless yet polished vision.”

Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

Aje extends special thanks to Wella Professionals and ghd for their collaboration in bringing this new aesthetic to life.

Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

Global Expansion: Paris and Beyond

Coinciding with its Paris debut, Aje announced the opening of its first international concession at Printemps Paris, scheduled for February 2026, aligning with the global launch of the REBEL REBEL collection.

Aje Makes A Spectacular Paris Fashion Week Debut With “REBEL REBEL”

This milestone cements Aje’s position as a global luxury fashion house, seamlessly merging Australian authenticity with Parisian sophistication.

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