Salvatore Ferragamo Spring Summer 2020 - “Joyful Living”

Luxferity, 19.12.2019

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Family–the glue that binds us together– and the house traditions of craft and artisanship form the twin foundations of a Salvatore Ferragamo collection that is light, bright and designed for joyful living in the 2020’s.

Paul Andrew explains: “It started with a photo on my mother’s mantelpiece of my brother and I on summer holiday in Italy when we were kids in the 1980s. We are wearing clashing Bermuda prints and smiles. I wanted to bring that feeling of fun and sun-drenched innocence into a modern context with a collection that is physically very light and knowingly bourgeois but which also has tangible depth, substance and care in its construction.

” The house icon Vara shoe, designed by Fiamma Ferragamo, daughter of house-founder Salvatore, in 1979 is lovingly reinvented as the Viva: mono-colour in a sophisticated spectrum of tones, the famous grosgrain bow is enlarged and expressed in leather - as is the original shoe’s hardware accessory - on a pump that comes either cinched in the back or with a solidly crafted upper.